Category Archives: Twitter

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Tracking Social Engagement for the College Football Playoff Top Six

Data provided by sponsorship valuation company Hookit shows how the College Football Playoff top six teams fared over the last week in terms of social media engagement. Hookit tracked the likes, shares, comments, and video views for posts by each school on Facebook, Twitter, Instagram, and YouTube.
Though just outside the top four, and so currently scheduled to miss out on inclusion in the Playoff games, No. 6 Georgia had the biggest bump in engagement this week, as measured by Hookit.. The Bulldog huge jump came thanks to their 36-17 victory over then-No. 13 Florida last Saturday. (And importantly for Georgia’s hopes, Florida even climbed the rankings to be picked No. 11 by the CFP committee on Tuesday.)
Being named No. 3 ahead of undefeated Notre Dame, also helped 7-1 LSU tick up in engagement on Wednesday.
(Illustration by SportTechie, Data provided by Hookit)
No. 4 Notre Dame looked like the biggest bust of this six in terms of the engagement value of its posts. The Irish had a huge 15,099 posts over the week, especially leading up to the CFP rankings on Tuesday, but only translated that into a total engagement of just over 1 million—68.7 per post. None of the other top six had less than a four figure engagement per post.
(Illustration by SportTechie, Data provided by Hookit)
YouTube was the least important social platform in terms of engagement for the CFP top six teams. Georgia marked the middle ground in terms of overall usage. Like all the other teams, the Bulldogs had comparatively low engagement on Twitter, but Georgia also had almost even engagement on both Facebook and Instagram. At the extremes, No. 1 Alabama’s engagement was predominantly through Instagram, whereas No. 2 Clemson, LSU, and No. 5 Michigan all did much better through Facebook.
(Illustration by SportTechie, Data provided by Hookit)


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NWHL Extends Partnership With Twitter to Stream Live Games for Free

For a second straight year, the National Women’s Hockey League has partnered with Twitter for the rights to stream live games. The deal includes 16 regular season games, the 2019 NWHL All-Star Game, and the Isobel Cup Playoffs.
Broadcasts will be produced by the NWHL and will stream globally for free on the league’s Twitter account. Users will not be asked to log in to access the live stream according to an NWHL press release. The live stream on Twitter will also include advertising packages with digital ad spots as part of a collaborated marketing and promotions effort between Twitter and the NWHL.

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“Twitter has been an invaluable partner to us, and we’re delighted to present the Twitter Game of the Week for our second season,” said NWHL Founder and Commissioner Dani Rylan in the announcement. “Twitter has helped significantly increase the NWHL audience and given our professional women’s hockey players a deserving global spotlight.”
Last year’s Isobel Cup Final, attracted an audience of more than 900,000 fans on Twitter, and the All-Star Game drew 580,000 Twitter viewers, according to the press release. The 2018/19 NWHL regular season opener will stream on Twitter on Saturday, Oct. 6 at 5:00 p.m. ET when the Metropolitan Riveters visit the Minnesota Whitecaps.
“We are excited for the return of live NWHL games this season to Twitter,” said TJ Adeshola, Twitter’s Head of US Sports Partnerships. “Passionate hockey fans around the globe will continue to be able to view live exciting game action along with the robust conversation all in one place on Twitter.”
SportTechie Takeaway
For sports fans, the ability to stream games via social networks such as Twitter or Facebook has opened up a new type of viewing experience. Users are able to add real-time comments in the game window to chat with other fans watching the stream. MLB has also been experimenting with streaming on social media. This past season, it streamed games exclusively for the Facebook Watch platform, although the initial launch received mixed reviews from fans.
Streaming games for free is a way for a young league such as the NWHL (established in 2015) to build up its fan base. A recent Nielsen report found that 84 percent of general sports fans are interested in women’s sports, and thus the market opportunity is large.


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How to Stream and Watch the 2018 MLB Postseason

Baseball fans can catch exclusive pregame shows on Twitter before the start of five MLB postseason games this October. The preview shows will air two hours before the scheduled start of the five games, and will feature playoff highlights, matchup breakdowns, and analysis.
Playoff pregame shows can be watched via MLB’s Twitter account (@MLB) or Twitter’s livestream URL. Coverage begins Friday, Oct. 5 with a preview show of National League Division Series Game 2 (COL/CHC vs. MIL) at 2:15 p.m. ET. A preview show for Game 3 of the NLDS airs Sunday, Oct. 7 at 2:37 p.m. ET. The remaining preview shows will stream before Game 4 of the American League Championship Series (Oct. 17), Game 2 of the World Series (Oct. 24), and Game 4 of the World Series (Oct. 27).
Select postseason games can be live-streamed via MLB.TV, starting with Wednesday’s AL Wild Card matchup between the Athletics and Yankees at 8:00 p.m. ET (also available on TBS). Tuesday night’s NL Wild Card game between the Rockies and Cubs is not available with an MLB.TV subscription but can seen on ESPN with the first pitch scheduled for 8:00 p.m. ET.
The NLDS will broadcast on Fox Sports 1, with the first six games also airing on MLB Network. The NLCS will air on both FOX and FS1. The ALDS and ALCS will broadcast exclusively on TBS, while the World Series will air on FOX.
There are a number of streaming providers available that give fans MLB postseason access without a cable subscription. For $40 per month, YouTube TV streams TBS, FS1, FOX, and dozens of other channels. Sling TV also offers a variety of streaming packages starting at $25 per month.


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