Category Archives: starbucks

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Starbucks Rolls Out Its Diverse List Of Summer Lineup Drinks

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Starbucks Is Getting Ready For The Summer
Signaling the warmer weather, Starbucks Coffee is offering customers new cool and refreshing drinks to satisfy any sweet tooth and coffee lover’s coffee obsession. As of late, the company has been focused on its cold options, like cold foam.
Another chilled beverage innovation, Nitro Cold Brew, is available in about half of its U.S. stores, but Starbucks is aiming to have the drink available nationwide by the end of the year. However, while Starbucks is focusing on its cold brew options, limited-time Frappuccinos have been getting a little less love.
But, one cold option has been getting less love. Starbucks has been moving away from limited-time Frappuccinos. The last one to make a noticeable impact on sales was the Unicorn Frappuccino, which was introduced in April 2017.

Since then the Seattle-based company has not been able to replicate its success with another version of the blended drink. This year though, the coffee company’s summer menu is bringing back popular versions of the blended drink without introducing any new Frappuccino options.
Customers can get their hands on the Dragon Drink, a combination of Starbucks’ Mango Dragonfruit Refresher with coconut milk for a fruity and creamy beverage; Cold Brew with Salted Cream Cold Foam; the S’mores Frappucino; Mocha Cookie Crumble Frappuccino; and Caramel Ribbon Crunch Frappuccino.
By: Maytinee Kramer

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Starbucks Holiday Cups Are Back And They’re Extra Festive

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It’s the day after Halloween; so let the holiday festivities commence! Officially ringing in the holiday season is U.S. coffee giant Starbucks, which has released its annual holiday cups.
On Thursday, the company unveiled four new holiday cup designs: red stripes, a green argyle pattern, red and white flames and one with mistletoe coffee cherries in red and green.
Starbucks is also introducing new holiday-themed treats such as sugarplum cheese Danishes and pistachio honey croissants. And of course, Starbucks wouldn’t be holiday ready without its classic specialty drinks like peppermint mochas and gingerbread lattes.
Additionally, on Nov. 2, Starbucks will be giving away a limited-edition reusable red cup with the purchase of any holiday drink. So make sure to get to your nearest Starbucks if you want to celebrate coffee and the holidays.

Starbucks has been introducing new holiday cups each fall since 1997. The coffee giant has faced some criticism in the past however, as some of the designs have been polarizing, sparking debate about whether the cups are Christmas enough.
This year though, Starbucks is making sure to be real “Christmasy”.
“We listened to our customers,” said Roz Brewer, Starbucks’ chief operating officer.
Starbucks figured out what customers wanted, Brewer said. Employees asked for feedback and comments in person, and the company gathered information about preferences through its digital platforms like the mobile app.
By: Maytinee Kramer


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