Category Archives: SportTechie PRO

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The XFL’s X Lab Tested Future Football Tech at the Spring League

The XFL pulled together vendors across sports technology earlier this month and asked them to do something unusual: work together.
At the X Lab, a showcase in Austin during the Spring League on the weekends of Apr. 6 and April 13, the XFL pulled together nearly two-dozen vendors across athlete management, tracking, and operations to imagine how it might be able to use technology to enhance the game of football.
The new league, which plans to launch in February 2020, has been in the midst of a significant amount of research and development, including an ongoing exploration of rules changes. In December at an earlier R&D session, the league worked with two Mississippi junior colleges to test gameplay and rule modifications. In February, it teamed up with Your Call Football to test new rules under consideration.
The X Lab was the XFL’s first dedicated showcase of technology. It was intended to help the XFL to strategize how it might leverage tech to improve operations, gameplay, fan experience, and athlete health and safety.
“We’ve been refining what we think the XFL is going to be since last year, and we’ve been using opportunities along the way when we have access to players of different calibers to test how that might look on the field,” said Iain Paine, the XFL’s head of football systems. “In our partnership with the Spring League, we were utilizing their access to the players to test some aspects of how technology could potentially improve our chances of getting the best possible game on the field.”
The Spring League game between East and North in Austin, Texas on April 11, 2019. (Cooper Neill for XFL)
Eighteen vendors, including some that are direct competitors, flew down to Austin at the XFL’s invitation. Under athlete performance monitoring and management, the XFL brought in Catapult Sports, Kitman Labs, Kinduct, Fusion Sport, and Edge10. Under tracking and wearables, the league included Catapult again, together with Kinexon Sports, Wimu.Pro, and TitanGPS. The XFL brought in 080 Motion, InBody, Physmodo, Swift, Hawkin Dynamics, Assess2Perform, and Fit3D to study biomechanics and motion capture technologies. And for business and communications services, it looked at GSC, Riedel Communications, and CoachComm.
They were told they’d be showing off their technology and would be asked to collaborate with their rivals. The league hoped to challenge the companies to think beyond their typical purview and to reimagine how their technologies might add value now and into the future.
The league has not yet announced partnerships with any of those companies. XFL executives say they’re now working through the weekend’s insights with hopes of making decisions on technology, strategy, and partners. Not every technology will be implemented for the inaugural season, though some may be.

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The X Lab was spearheaded by both the XFL and its league consultant, Gains Group. Running the event at the Spring League offered access to NFL-caliber athletes. Also present were six XFL coaches, including Dallas Coach Bob Stoops and St. Louis Coach Jon Hayes, who observed the athletes, looked through the data, surveyed technology, and worked with the league and vendors. 
Perhaps one of the biggest immediate takeaways from the X Lab showcase is that it enabled the league to see for itself what works and what doesn’t. The XFL was pleasantly surprised, for example, at how well GPS trackers worked having heard from elsewhere that they weren’t as accurate as newer tracking tools like ultra-wideband.
“The reputation of GPS is it’s a lot less accurate because it relies on satellites many miles away, but we were pleasantly surprised by the amount of details that tracking a player with GPS was able to yield for us,” Paine said. “This [event] was successful in terms of understanding what’s possible.”
The Spring League game between North and West in Austin, Texas on April 6, 2019. (Courtesy of the XFL)
Beyond just understanding the possible, the XFL also pushed vendors to imagine the not-yet-possible. To understand how they might do more by collaborating, and how a technology designed for one thing could find use for another.
“One of things we learned is that we want to be really efficient with our use of technology and use things for multiple purposes,” said Steve Gera, chief executive of the Gains Group. “In measuring the way football players move, we’re trying to get past just seeing how far they traveled in a period of practice. We wanted to use the sensors that an athlete was wearing to see ‘How does a football player really move?’ Coaches talk about burst, power, how fast someone is going in and out of cuts. We’re trying to find ways to drill down into that and put more of a measurement onto that.
“We asked vendors ‘How do we tell a better story about the XFL using the data that you have?’ How can you enhance the story of the XFL, not just from an R&D perspective, but also in telling the story of our coaches and our players.”


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NBA League Pass Sees Major Growth in International Markets

NBA Rookie of the Year candidate Luka Dončić’s play and center Nikola Jokić’s All-Star season helped drive international League Pass subscriptions up by 21 percent for the 2018-19 season.
League Pass data that the NBA shared with SportTechie showed how the teams and home countries of the Mavericks’ Dončić and the Nuggets’ Jokić showed the largest growth in viewership. The Nuggets saw a boost of 41 percent and the Mavericks jumped 34 percent. Jokić was one of five Serbians on opening night team rosters, and Serbia significantly boosted its subscriber base with a 395-percent year-over-year increase. Dončić and veteran Heat guard Goran Dragić are the only two Slovenians in the NBA, but their native country almost tripled its viewers, with a 186 percent bump.
Montenegro and Greece had the next largest year-over-year increase in unique viewers, in conjunction with the first All-Star campaign for Magic center Nikola Vučević from Montenegro and a breakout season for the Bucks and their Greek star forward, Giannis Antetokounmpo.

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For the fifth straight season, the NBA had more than 100 international players with at least one playing with each of the 30 teams. Outside the U.S., China was the clear leader for total League Pass subscriptions, followed by Australia, Brazil, Canada, the Philippines, and the U.K. Total watch time increased 16 percent.
The 16 playoff-qualifying NBA teams boasted 60 international players from 29 countries. International League Pass viewers will be able to choose from three unique feeds powered by Second Spectrum tracking data and graphics: Player Mode shows scoring probabilities for each player in real time, Coach Mode illustrates X-and-O tactics, and Mascot Mode provides an entertaining presentation targeting younger or casual viewers.
League Pass introduced a variety of new incremental viewing options this season, including discounted fourth quarters (and overtime) and 10-minute segments for 99 cents. The package also became available via Amazon Prime Video.


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Daily Briefing: Team Liquid’s Axiomatic Raises New Funds, Quidd Features Panini NBA Collectibles

Wednesday, Apr. 24, 2019 – A roundup of some of the key sports technology stories you need to know, including SportTechie’s own content and stories from around the web.

Team Liquid Owner Axiomatic Raises $21.5 Million in Funding: Esports organization Axiomatic, which owns Team Liquid, has raised $21.5 million in funding, according to a recent SEC filing. The document does not name the investors who participated in the round, but Axiomatic already boasts an impressive group of investors that includes Tampa Bay Lightning owner Jeff Vinik, Golden State Warriors owner Peter Guber, Washington Wizards owner Ted Leonsis, NBA legend Michael Jordan, and The Walt Disney Company. Team Liquid has a franchise in the North American League of Legends Championship Series and also competes in games such as Fortnite, Dota 2, and Super Smash Bros.

Panini America’s Digital NBA Memorabilia Now Available on Quidd Platform: Sports collectibles company Panini America has partnered with Quidd, a marketplace for digital collectables. Panini’s licensed NBA trading cards and stickers can now be bought and sold within Quidd’s mobile app. According to Quidd, 2.1 billion digital items have been sold on its platform since 2015. “This Panini partnership not only represents an opportunity to introduce the world of the NBA to millions of young digital collectors on Quidd, but also further establishes digital collecting as a mainstream way to collect,” said Michael Bramlage, co-founder and CEO of Quidd, in a press release.

HERO Sports and Scorebird Partner to Produce Automated High School Football Recaps: Content automation platform HERO Sports has announced a partnership with scoreboard app Scorebird to produce automated game recaps for all Alabama high school football games. HERO’s platform will collect the real-time score data from Scorebird, and convert that into editorial content. HERO Sports is also used by the Associated Press to publish computer-generated game previews and recaps for its NHL, MLB, and NCAA men’s basketball coverage.

BrandYourself Offers Social Media Cleanup Tool for 2019 NFL Draft Prospects: Reputation management company BrandYourself is giving NFL draft prospects free access to its Social Media Cleanup tool. The company scans a user’s social media accounts and flags any posts or images that might be deemed unprofessional or offensive. The user then has the option to delete the post. BrandYourself has been offering this promotion to NFL draft-eligible players for the past month in the lead up the 2019 NFL Draft, which starts on Thursday. 

Nielsen Report Shows Increase in Non-Gaming Related Esports Sponsorship: Esports brands saw a 13 percent year-over-year increase in 2018 for non-gaming related sponsorships, according to the Nielsen Esports Playbook for Brands released Wednesday. The report also claims 70 percent of U.S. fans on Twitch spend more time interacting with esports versus traditional sports. “Major blue chip brands are now transitioning traditional budgets to esports and proactively helping to shape the future,” said Mike Sepso, co-founder of Major League Gaming, in a statement regarding the report.


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USGA’s GPS Service Helped Reduce Golf Course Water Costs by 30 Percent

The United States Golf Association created a GPS service in the summer of 2014 to help courses track golfer movements in order to improve pace of play. Knowing how long rounds actually took and what holes were bottlenecks helped inform a better assignment of tee times.
At the 2018 PGA Merchandise Show, golf course architect and designer John Sanford approached the USGA booth and realized the technology could offer a different use. He had already created a preliminary plan to aid Florida’s Crandon Park in reducing natural turf and making the course more sustainable but wondered whether GPS tracking could enhance that effort.
“I started paying attention and saw what this tracking system could do in terms of creating the traffic patterns of golfers and the heat map that is produced from it,” Sanford said. “I thought this could really help us where we really need turf grass and where we don’t. It was literally a light bulb went off. It’s a simple but effective tool for that kind of approach.”
Crandon is a public course on Key Biscayne owned and operated by Miami-Dade County that has hosted 18 PGA Tour Champions events. Its 18 holes included 130 acres of turf, which cost the county $1.1 million in irrigation costs per year. Sanford’s original site analysis identified 29 acres of Bermuda grass that could be replaced with other materials.
Sanford’s preliminary plan for Crandon Park. (Courtesy of Sanford Golf Design)
Sanford, owner of Sanford Golf Design, and Crandon Park began collaborating with the USGA. Hundreds of golfers carried GPS tags around the course over several weeks, helping create a heat map with red areas showing heavy traffic and blue showing minimal passage. The graphic objectively showed where golfers regularly hit their shots and where they walk the course.
Sanford overlaid the USGA’s heat map over his own turf reduction plan and found additional areas of little-used turf—and also the opposite.
“The heat map, that’s the real indicator for us, in terms of overlaying that onto the golf course work we had done and seeing really two things: where we could reduce turf, of course, but also where we might need turf,” Sanford said.
Sanford’s final plan for Crandon Park. (Courtesy of Sanford Golf Design)
The final plan Sanford submitted to Crandon Park included more than 40 acres of turf that could be removed. That landscaping work will be done in phases, but the expected savings in water costs are $350,000 per year, or about 30 percent of the current irrigation budget. Sanford said the Crandon course superintendent has already removed some sprinkler heads and adjusted a few others, making a 10-percent reduction in water usage without any capital expense.
Those are significant savings facilitated by the use of non-invasive GPS tags and the USGA’s resource management tool. “Most of our involvement is helping the end user understand and get the data,” said Scott Mingay, the USGA’s director of product development. “As you know from any big data project—and we collect a lot of data when we go on site—it can be overwhelming to a user sometimes.”

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An additional consideration in the reduction plans is how to replace the turf. (Simply allowing grass to die off could lead to a weed invasion.) At the Crandon course, Sanford has recommended the installation of crushed stone and several plantings. He emphasizes local materials that will enhance or at least not detract from the aesthetics and playability.
“Keeping the ground plane clean and allowing people, especially in a public golf situation, to find their ball and advance it is extremely important,” Sanford said. “Obviously pace of play comes into effect in those situations.”
All of Sanford’s course renovation projects include some degree of turf reduction aimed at making the sport more sustainable, both environmentally and economically. To date, Sanford has not yet used GPS to aid those decisions anywhere other than Crandon but, he said, “We definitely will.”


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California Youth Football Alliance Partners With Concussion Education Program

The California Youth Football Alliance is planning to begin distributing a concussion education program called CrashCourse to parents, coaches, and youth football players as part of a new partnership with TeachAids. A portion of the online course offers content recorded in virtual reality to create an immersive learning experience.
Nonprofit organization TeachAids developed CrashCourse in collaboration with researchers from Stanford University. Founded in 2009, TeachAids has received funding from tech giants such as Google and Microsoft. CrashCourse consists of a VR demo that mimics the on-field experience of playing high school football, a concussion symptoms simulator, interactive educational videos starring prominent athletes, and 3D visual representations of the human brain.

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“Our partnership with TeachAids enables us to deliver world-class training to parents, coaches, administrators, and referees. TeachAids content combined with our Alliance Management Platform puts the very best education in the hands of our supporters, thereby raising the duty of care for our players and enabling the benefits of youth tackle football to be experienced by anyone who chooses to play,” said Joe Rafter, co-founder and president of CAYFA, in a press release.
CAYFA was founded in response to two California assembly members introducing the “Safe Youth Football Act” in April 2018. That legislation aimed to ban youth statewide from participating in tackle football before they reached high school, but was defeated before reaching a committee hearing. CAYFA instead aims to preserve youth tackle football by implementing technology and educational programs that can make the game safer.
All affiliate members associated with CAYFA will immediately begin receiving the full interactive CrashCourse program. An HD version of the program is also available for free online.
“Our partnership with California Youth Football Alliance provides us an exciting opportunity to educate parents, youth and coaches on concussions. We are delighted to join CAYFA in working to promote a safer environment in youth sport,” said Dr. Piya Sorcar, founder and CEO of TeachAids, in the press release.
SportTechie Takeaway
CAYFA also released an opposition statement in February against a Massachusetts bill aiming to ban youth tackle football in the state. Lawmakers in states such as New York and Illinois have proposed similar unsuccessful bills to ban youth tackle football. Youth football organization Pop Warner as well as high schools in Arkansas have previously partnered with TeachAids to provide participants with the CrashCourse concussion education program.


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Daily Briefing: AFL and DraftKings Fantasy Game, 1,200 Fortnite Accounts Banned

Tuesday, Apr. 23, 2019 – A roundup of some of the key sports technology stories you need to know, including SportTechie’s own content and stories from around the web.

DraftKings and the Arena Football League Launch new Fantasy Game: DraftKings and the AFL have created a new daily fantasy sports game for the 2019 Arena Football League season, which begins Friday. Users can construct lineups of six AFL players, but are restricted to a $50,000 salary cap. As part of the partnership, fans in New Jersey and Mississippi can also place bets on AFL games throughout the season via the DraftKings’ sportsbook.

Epic Games Bans 1,200 Accounts for Cheating in Fortnite World Cup: Last week, Fornite developer Epic Games banned more than 1,200 online accounts for cheating during the Fortnite World Cup. A total of 1,163 accounts received a two-week ban for bypassing regional restrictions, while other users were punished for account sharing, teaming, and using cheat software. More than 200 users caught cheating will have to forfeit prize money they had won during the competition. The Fortnite World Cup finals will take place at the U.S. Open’s Arthur Ashe Stadium in Queens, N.Y. from Jul. 26 to 28, with $30 million available in prize winnings.

National Lacrosse League to Stream Games Outside North America on Fanseat: Viewers outside of North America will be able to watch NLL games streamed via Fanseat for the remainder of the current season and playoffs. The regular season ends Apr. 27, and the postseason begins the first week of May. The Fanseat service costs $8.99 per month and also provides live streaming access to various ice hockey and basketball leagues throughout Europe. “Lacrosse has grown internationally over the past decade at a rapid rate and there is global interest in our sport and League now more than ever before,” said NLL Commissioner Nick Sakiewicz, in a press release.

Meadowlands Hosts Betting on Sports America Conference This Week:  The Sports Betting Community will host the Betting on Sports America conference from Apr. 23 through Apr. 25 at the Meadowlands Exposition Center in New Jersey. The event will feature 175 speakers across 40 panels, 60 exhibitors demoing new sports betting-related products, and a keynote talk from New Jersey governor Phil Murphy. Discussion topics will include the usage of betting data, a panel on AI and innovation, and sport-specific panels on how the NBA and NFL are approaching sports betting legalization.


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WNBA Doubles Cable TV Exposure With CBS Sports Deal

At a time when many sports fans are flocking to streaming services, the WNBA is ramping up its cable television presence through a new deal with CBS Sports.
The league has announced a multiyear deal with the network that will see CBS broadcast 40 games this season, all during primetime and on weekends. The Minnesota Lynx v. Chicago Sky game on May 25 will be the first to air on the network. A WNBA Finals rematch between 2018 Champions Seattle Storm and the Washington Mystics is slated for Jun. 14.
The 40 CBS games will be in addition to the 16 regular-season games ESPN will air, including three on ABC. ESPN expanded its partnership with the WNBA a few months ago, upping its regular-season exposure by nearly 25 percent. Last year, the league had telecasts across ESPN (13 regular-season contests) and NBA TV (53 regular-season games). The NBA TV schedule has not been finalized yet for the 2019 season, though a WNBA spokesperson said the additional games on CBS and ESPN will “have an effect on the number games” that appear on NBA TV this year. That schedule is expected to be decided in a few weeks.

Breaking news!
WNBA and @CBSSports announce multi-year television partnership!
Full release: https://t.co/1vT27kwzPr pic.twitter.com/oqkKdSL4Wf
— WNBA (@WNBA) April 22, 2019

“Through our partnership with CBS Sports Network, the WNBA is joining an elite lineup of premium sports programming,” said NBA Commissioner Adam Silver in a statement.
CBS Sports Chairman Sean McManus said the partnership is one of the “biggest and most impactful women’s sports programming arrangements ever at CBS Sports.”
“This agreement provides great live content throughout the summer in primetime and on weekends, and aligns two great brands in the WNBA and CBS Sports,” he said.

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The news follows a strong season for ratings that saw combined average viewership on ESPN2 and NBA TV climb 31 percent. The league has had an active offseason. Earlier this month, it announced a major sponsorship deal with AT&T that led to a new league logo and jerseys.
The WNBA didn’t detail how these additional telecasts will impact its streaming deals. During the 2018 season, all ESPN telecasts also streamed live on the ESPN app, while Twitter live streamed 20 games as part of a multiyear deal to broadcast 20 regular-season games per year through the 2019 season. CBS also has its own streaming platform, having launched CBS Sports HQ as a free OTT service in 2018.


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Orlando’s Largest Campus Esports Arena Due to Open in May

Orlando-based Full Sail University is set to open the largest esports arena on a U.S. college campus in May. “The Fortress” will seek to host a variety of professional and collegiate-level events.
The $6 million, 11,200 square-foot facility will support professional and collegiate events and tournaments. It will be able to host 100 esports athletes playing simultaneously, and has room for 500 fans.
The arena is being built in part to support Armada, the university’s collegiate level varsity esports team, which competes in games such as League of Legends, Overwatch, Rocket League, Smash Brothers, and Dragon Ball FighterZ. In addition to The Fortress, Full Sail is building a separate dedicated practice space for Armada, housed on the 210-acre campus.
Full Sail has been designing the facility since early 2017. The private university has also been working on cooperative initiatives with organizations including computer hardware manufacturer MSI and the NBA 2K League’s Magic Gaming. Full Sail additionally plans to explore drone programming, possibly including drone racing.

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The Orlando campus has served as the host location for internationally recognized top professional esports events, including Red Bull LAN Orlando (2012), Red Bull Training Grounds (2013), Major League Gaming’s Fall Invitational (2013), MLG’s Call of Duty U.S. Championship (2014), The Madden NFL 15 Ultimate Team Championship (2014) and most recently serving as an official Hearthstone Fireside Gatherings location (2017 to present). It also hosted the Florida Mayhem, a professional Overwatch League team, in the Mayhem’s inaugural season (2018).
“Whether it be the business aspects of video game and sports management, the information technology behind synchronized gaming within esports, to shoutcasting, live production, game creation, streaming live-casts, and more, there are a multitude of diverse skills and opportunities for our students to explore,” said Ken Goldstone, Full Sail’s chief operating officer, in a statement.
SportTechie Takeaway
The Orlando region is also home to game developer EA Sports’s main East Coast office, EA Tiburon. The university’s ties to professional leagues such as Major League Gaming, the NBA 2K League, and the Overwatch League, and its proximity to EA, create a significant opportunity to drive the national esports scene.


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Daily Briefing: Soccer Stars Invest in STATSports, NFL Seeks Streaming Interest in Sunday Ticket

Monday, Apr. 22, 2019 – A roundup of some of the key sports technology stories you need to know, including SportTechie’s own content and stories from around the web.

EPL Stars Raheem Sterling and Alex Oxlade-Chamberlain Invest in STATSports: Manchester City’s Raheem Sterling and Liverpool’s Alex Oxlade-Chamberlain have invested in wearable technology company STATSports. According to the Financial Times, both players have each committed at least $1.3 million. The company will use the investment to help accelerate its expansion into the consumer fitness market. STATSports devices are currently used to track player performance data for soccer teams and governing bodies including U.S. Soccer, Manchester United, Barcelona, Juventus, and the Chinese Football Association.

Disney and Amazon Could Soon Compete for Streaming Rights to NFL Sunday Ticket: The NFL is courting Disney and Amazon as potential buyers for streaming rights to NFL Sunday Ticket, according to a report from NBC News. The NFL is expected to opt-out of its current Sunday Ticket deal with AT&T at the end of the 2019 season. The league also reached out to rival media and tech giants Netflix and Google to discuss the Sunday Ticket package. Google has so far appeared undecided about whether to bid for the rights, while Netflix has shown zero interest, according to NBC.

STATS LLC Launches New AI Betting-Line Platform for Sportsbooks: Sports data company STATS LLC announced the launch of STATS VQ, a platform that will allow sportsbooks to create player prop bets using machine learning. The product is currently implemented for NFL and NBA-related bets, and will eventually expand to cover all major U.S. sports. “Our award-winning predictive analytics team is now armed with granular machine learning generated predictions to provide predictive information which can power markets that currently don’t exist,” said Dr. Patrick Lucey, VP of Artificial Intelligence at STATS, in a press release.

Puma and VC Firm SeventySix Capital Create Sports Tech Pitch Contest: Sports apparel brand Puma and venture capital firm SeventySix Capital have teamed up to launch the “Ralph Sampson Pitchfest.” The contest is open to Houston-area entrepreneurs pursuing innovative sports technology ideas, and will reward the winning participant with $20,000 in funding. Interested participants can submit their business proposals for consideration on SeventySix Capital’s website. The companies will select up to 10 startups to present their ideas on Thursday, May 2 at WeWork Houston in front of a panel judges.

Australian Sportsbook PointsBet Looks to Expand From New Jersey to Iowa: PointsBet, which operates a New Jersey sportsbook, is planning a multi-year partnership with Catfish Bend Casino, based in Burlington, Iowa. The Iowa senate recently submitted a bill to legalize sports betting in the state, according to Legal Sports Report. Though PointsBet’s only current U.S. operations are in New Jersey, the company the deal with Catfish Bend opens the possibility of launching mobile and retail sportsbooks in Iowa if the state legalizes sports gambling.


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Daily Briefing: Andrea Kremer and Hannah Storm Win 2019 Gracie, Nets-76ers Features Betting Broadcast

Friday, Apr. 19, 2019 – A roundup of some of the key sports technology stories you need to know, including SportTechie’s own content and stories from around the web.

Sportscasters Andrea Kremer and Hannah Storm Win 2019 Gracie Award: Amazon Prime Video’s Andrea Kremer and Hannah Storm were picked for a 2019 Gracie Award by The Alliance for Women in Media Foundation. Kremer and Storm won the Ceiling Breakers Award for sports on-air talent. They will be honored at the 44th annual Gracie Awards on May 21 in Los Angeles. Kremer and Storm made history this past NFL season as the duo commentated Thursday Night Football games on Amazon Prime, becoming the first all-female broadcast duo to call an NFL game.

Nets-76ers Game 4 Will Feature NBC Sports Philadelphia Betting Broadcast: NBC Sports Philadelphia will provide an alternative betting-themed telecast this Saturday for Game 4 of the Brooklyn Nets-Philadelphia 76ers NBA playoffs first-round series. The telecast will air on overflow channel NBC Sports Philadelphia+ and will feature real-time betting commentary, analysis, and on-screen graphics displaying betting data. NBC Sports Philadelphia debuted its alternate sports betting broadcast during a 76ers game earlier this month, while NBC Sports’ Washington, D.C. affiliate began producing betting-themed broadcasts in January.

England’s PFA Goes Silent in Protest Against Abusive Social Media: The Professional Footballers Association announced that it is encouraging its players not to use any form of social media for the next 24 hours as a protest against racism. Many EPL players are supporting the campaign, which calls for social media networks and soccer organizations to better respond to racist abuse. “Throughout my career I have developed a thick skin against verbal abuse, justifying it as just ‘part of the game’ but the time has come for Twitter, Instagram and Facebook to consider regulating their channels,” said Manchester United defender Chris Smalling, in a press release from the PFA.

Detroit Pistons Partner With Cloud Communications Platform RingCentral: The Detroit Pistons have signed a multi-year business partnership with RingCentral. The cloud communications platform will be integrated into the team’s new sports medicine and rehabilitation facility, due to be completed in August. “Our partnership with RingCentral will enable us to bring best-in-class cloud communications technology to our front office and enable us to engage our fans through multiple integrated channels,” said Chris Pittenturf, the Pistons’ SVP of information technology and analytics, in a press release.


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