Category Archives: Sportradar

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MGM GVC Interactive Partners With Sportradar on Sports Betting Data

Sportradar will be the exclusive provider of sports betting data to MGM GVC Interactive for the half-dozen leagues and federations for which it is the official provider: the NBA, the NFL, the NHL, NASCAR, FIFA, and UEFA. MGM Resorts partnered with U.K.-based betting platform GVC Holdings this summer on a joint venture in the U.S. Sportradar will provide pre-match and live betting services as well as bet stimulation content such as live match trackers.
MGM Resorts has been an active player in the U.S. market in preparation for further state-by-state legalization of sports betting. The global entertainment and gaming company was the first to partner with a major sports league on data rights when MGM became the official gaming partner of the NBA this summer. Since then, MGM has announced a similar deal with the NHL. MGM GVC Interactive was launched in July with $100 million of seed money from both companies.
“MGM and GVC are leaders in the sports betting landscape, and we are proud to be their provider for U.S. sports data,” Neale Deeley, Sportradar’s VP of gaming sales, said in a statement. “We have been preparing for the opening of the U.S. market for some time now with an across the board ramp up of our U.S. sports betting offering and we are delighted with this endorsement from MGM and GVC that all the hard work is delivering what world class betting operators are looking for.”
SportTechie Takeaway
When MGM and the NBA announced their partnership at the end of July, basketball commissioner Adam Silver acknowledged that the data feed to MGM might come via a third party. That Sportradar would be that supplier is little surprise, given the company’s existing work with the NBA, but this deal will enable MGM GVC Interactive to have access to fast, reliable data feeds in several other sports, too. The NBA and NHL deals include some of each respective league’s proprietary advanced tracking data, but Sportradar’s analysis and engagement tools will now be added to those the data feeds.

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GameOn Launches Sports Betting Alternative for Casual Fans

Free sports gaming app GameOn recently launched in the U.S. to target casual fans by offering free-to-play games that are legal in all 50 states, but which still offer cash prizes. GameOn functions like a betting platform, only without a monetary stake from the user. Players are prompted to answer a few questions to predict the action and accumulate points, which can lead to prizes from $100 up to $100,000.
GameOn has support from Sportradar, investment from soon-to-launch Pacific Atlantic Ventures, and national campaigns with Burger King and Motorola. It also participated in last spring’s Next Gen Arena, a sports tech showcase hosted by TPG Sports Group. Sportradar has selected GameOn for its Acceleradar program and will allow the start-up to use its stats and score data.
GameOn app interface examples. (Courtesy of GameOn)
Matt Bailey, the founder and CEO of GameOn, reported that the beta version included more than 600 entries and 4,000 picks with one-third of the user base using the app to make picks daily. The company is emphasizing social play with built-in chat features.
“There’s a significant opportunity in the way GameOn enables brands to reach a massive unserved audience in sports and entertainment,” Pacific Atlantic Ventures’ Jock Percy said in a statement. “The app’s clean and intuitive interface makes it fun and simple for anyone to sign on, start playing, and bet on sports for free. It’s a compelling socially acceptable platform and perfectly coincides with Americans’ fast growing appetite for sports betting.”
SportTechie Takeaway
For as much hullabaloo as sports betting has generated in the U.S., wagering is still only legal in a few states and, in many cases, only in a few physical locations within those states. A casual gaming app with no financial risk could piggyback on the excitement of betting, but with wider appeal. GameOn’s early studies found that only nine percent of beta users reported that their favorite team was a factor in using the app, a fact that speaks well of its potential success.


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