Category Archives: Soccer

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MGM GVC Interactive Partners With Sportradar on Sports Betting Data

Sportradar will be the exclusive provider of sports betting data to MGM GVC Interactive for the half-dozen leagues and federations for which it is the official provider: the NBA, the NFL, the NHL, NASCAR, FIFA, and UEFA. MGM Resorts partnered with U.K.-based betting platform GVC Holdings this summer on a joint venture in the U.S. Sportradar will provide pre-match and live betting services as well as bet stimulation content such as live match trackers.
MGM Resorts has been an active player in the U.S. market in preparation for further state-by-state legalization of sports betting. The global entertainment and gaming company was the first to partner with a major sports league on data rights when MGM became the official gaming partner of the NBA this summer. Since then, MGM has announced a similar deal with the NHL. MGM GVC Interactive was launched in July with $100 million of seed money from both companies.
“MGM and GVC are leaders in the sports betting landscape, and we are proud to be their provider for U.S. sports data,” Neale Deeley, Sportradar’s VP of gaming sales, said in a statement. “We have been preparing for the opening of the U.S. market for some time now with an across the board ramp up of our U.S. sports betting offering and we are delighted with this endorsement from MGM and GVC that all the hard work is delivering what world class betting operators are looking for.”
SportTechie Takeaway
When MGM and the NBA announced their partnership at the end of July, basketball commissioner Adam Silver acknowledged that the data feed to MGM might come via a third party. That Sportradar would be that supplier is little surprise, given the company’s existing work with the NBA, but this deal will enable MGM GVC Interactive to have access to fast, reliable data feeds in several other sports, too. The NBA and NHL deals include some of each respective league’s proprietary advanced tracking data, but Sportradar’s analysis and engagement tools will now be added to those the data feeds.


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English Premier League Launches Mobile App for Chinese Fans

Category : China , EPL , Media , Mobile , Platforms , Soccer

In an effort to increase global digital fan engagement, the English Premier League has launched an official mobile app exclusively in Mandarin. The app will host a Mandarin-language data hub that shows statistics from both individual players and clubs.
A press release from the EPL claims that it is the first European soccer league to create an app specifically designed for fans in China. Currently, the Premier League connects with its Chinese fans via popular China-based social media apps such as Weibo, WeChat, and Toutiao. The EPL has a combined following of nearly four million across those social media accounts.

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“We work closely with our broadcast partners and, together with our clubs, have regularly hosted events in China to bring live experiences to supporters,” said EPL managing director Richard Masters, in the press release. “This app provides another way to engage with the Premier League digitally and recognises the commitment of our fans with more and better localised content in Mandarin.”
Through the Premier League official Chinese app, fans can view the latest news and receive links to local media outlets broadcasting EPL matches. Users will also receive notifications regarding a club’s starting lineups and scoring updates.  
Digital media agency Red Lantern, which maintains offices in both London and Beijing, was responsible for managing the app’s content development. The app itself was built by Kingworld and is available for both iOS and Android devices.
“China is a mobile marketplace and this investment by the Premier League is another way to help drive value back to clubs and Chinese broadcasters,” said Red Lantern founder Lewis Hannam. “Rights-holders need to have a bespoke digital strategy for China and the Premier League is at the forefront of that.”
SportTechie Takeaway
By building an app specifically for China, the EPL is hoping to more effectively engage with soccer fans in the most populous country in the world. Taking a different approach, fellow European soccer organization Bayern Munich recently launched a website for users with poor internet connections. While the EPL’s app seeks to engage with a single, but large country, Bayern’s initiative could engage with a bigger audience across a greater area.


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Q-Collar Shown to Reduce Brain Changes in Non-Helmeted Female Athletes

A device inspired by woodpeckers and bighorn sheep has shown to help protect non-helmeted female athletes from traumatic brain injuries sustained over the course of a soccer season.
The Q-Collar is a device worn around the neck that presses lightly against the jugular vein, slowing blood outflow from the skull. That increased blood volume serves to stop the brain from sloshing during an impact. While the device’s effect has been studied before, particularly among helmeted sports such as men’s ice hockey and football, a newly-released study is the first to look at girls in non-helmeted sports. (Female athletes are, in general, more susceptible to brain injury.)
The Cincinnati Children’s Hospital and Q30 Innovations, the company behind the Q-Collar, studied its effects on a team of female high school soccer players during a competitive season. The results of the study, which have been published in the British Journal of Sports Medicine, revealed “no significant changes” in the brain’s white-matter from pre- to post-season of those athletes wearing the device, while those on the team who didn’t wear the collar displayed “significant white-matter changes” despite a similar number of head impacts.  
“We were looking at female athletes because that is certainly an underserved population in terms of receiving research,” said Dr. Greg Myer, director of sports medicine research at Cincinnati Children’s and lead author of the study. “Female athletes tend to be more susceptible to a head impact. Our football studies showed that male athletes can have an average of 800 head impacts over 20G, while girls are closer to 150 impacts over 20G. It’s a substantial difference.”

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Over a six-month period, the researchers studied every head impact sustained during practice and games to get an understanding of how repetitive sub-concussive hits can change the white matter structure of the brain over the course of a season. The hits, which were tracked using accelerometers placed behind the left ear during practice and games, ranged from heading a ball to colliding with another player, or a hard fall. The study looked at 46 female high school players, 24 of who wore the Q-Collar. All the athletes underwent neuroimaging up to three times over the study, which spanned the course of a competitive season and a three-month wind-down period where they were at reduced risk of head impact.
The researcher’s overall conclusion matched that from Q30’s previous studies: Helmets alone aren’t the solution.
“In sports, there’s a heavy focus on single big blows to the head that might lead to what is subjectively described as a concussion,” said Myer. “What we really wanted to look at now is the cumulative effect of head impact exposure over an entire season. Evidence indicates that cumulative load of head impacts is potentially more concerning than that one single blow.”
The imaging conducted during the three-month postseason showed that white matter changes in the non-collar group either partially resolved or fully returned to normal. But the concern is that sustaining injuries such as these over time could weaken the brain and lead to more serious consequences.
A high school soccer player wears the Q-Collar and an accelerometer sensor. (Courtesy of Q30)
Myer views the study as sparking a “paradigm shift” in how people look at concussion prevention.
“Long-term blows are just as important as creating the perfect helmet,” he said. “To us, it doesn’t make a lot of sense to just look at concussions because that’s one hit of the 200 to 500 you could take during a season. We focused our studies on the cumulative load that the brain is exposed to. We want to reduce the burden of the brain in a sport where you could have head impacts.”
Q30 is working with the FDA to get the collar approved as a medical device and is using its nearly three-dozen medical studies conducted over the past six years as evidence to support its case. Last year, Q-Collar was approved as a medical device for commercial sale in Canada.
Tom Hoey, co-CEO of Q30, said the hope is that the Q-Collar sets a precedent for innovations claiming to protect the brain from concussions.
“Working with the FDA is absolutely critical, and we’re happy to be working with them,” said Hoey. “As a medical device, our marketing claims will have to be approved by the FDA before we can market the Q-Collar in the U.S. We believe that it would be a good thing if other products that claim to reduce traumatic brain injury had to go through the same rigor of the FDA process.”
Dr. David Smith, a co-author of the recent study, came up with the idea for the Q-Collar after researching head-ramming bighorn sheep and woodpeckers and analyzing how both animals routinely tolerate high-speed cranium collisions with no adverse impact.


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VenueNext, SeatGeek Partner on Mobile Ticketing App for Minnesota United FC

Stadium integration platform VenueNext has partnered with Minnesota United FC to build a mobile ticketing app for the 2019 MLS season. The app will use SeatGeek’s ticketing technology, making the company the official ticket provider for Minnesota United.
The app will be part of MNUFC’s plans to shift to a 100 percent digital ticketing system for all events at the club’s new home, Allianz Field. The new stadium is expected to open in March. VenueNext has previously built apps for the Minnesota Vikings and Minnesota Timberwolves, providing fans with game-day services such as mobile ticketing, mobile concessions and merchandise, and team news.

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“Our goal with this app is to provide a door-to-door experience for fans that supplements and enhances what we know is going to be a one-of-kind game day atmosphere at Allianz Field,” said MNUFC CEO Chris Wright in a team press release. “Allianz Field will have so much to offer fans and this app is going to be the best way for fans to get easy access to all that it has to offer.”
Minnesota United’s new app will represent the first time that a VenueNext-built platform is fully integrated with the SeatGeek ticketing marketplace. Outside of buying and selling tickets, the new app will offer fans access to exclusive team video and news content, as well as an integrated maps system to help navigate the new stadium. The app is scheduled to launch in early 2019 according to MNUFC’s official press release.
“Our partnership with MNUFC expands our footprint in Major League Soccer and marks our first integration of SeatGeek’s ticketing technology into our platform,” said Anthony Perez, chief executive officer at VenueNext, in the press release. “VenueNext’s platform allows teams to build stronger connections with fans by providing a seamless and dynamic experience, using our rich data and powerful marketing tools. We look forward to the grand opening of Allianz Field and helping MNUFC to deliver a truly mobile-first experience.”
SportTechie Takeaway
VenueNext has also built mobile apps for the Charlotte Hornets, Orlando Magic, and San Francisco 49ers. The Silicon Valley company was founded in 2013 and recently announced plans to expand its mobile technology platform into European stadiums. This partnership with Minnesota United is another step forwards for SeatGeek within an extremely competitive mobile ticketing industry. The company has previously integrated its mobile ticketing marketplace into popular apps such as Snapchat and ride-sharing company Lyft. 


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Arsene Wenger Discussed Soccer Analytics at the 2018 Paris Sport Innovation Summit

Leaders across the sports technology space gathered earlier this week for the seventh edition of the Sports Innovation Society’s Paris Sport Innovation Summit. The event, held over the last two days of October, featured 30 world class speakers and representatives from organizations such as the NBA, LaLiga, the San Francisco 49ers, the Portland Trail Blazers, MIT Sports Lab, and FC Barcelona.
Discussion topics ranged from the innovative tactics used by sports leagues and teams to enhance digital fan engagement, to the latest tracking technology used to monitor athlete performance and lifestyle on and off the field. SiS also conducted a startup competition sponsored by the French Football Federation that featured nine finalists from the athlete performance, player safety, and fan engagement sectors. The selected winners were Pocket Lab, Vald Performance, and Tracktl. Pocket Lab makes a range of small portable sensors that can stream data directly to a smart phone, Vald Performance builds movement, strength, and flexibility testing equipment, and Tracktl is a sound-design agency.
“The platform created by an event such as Sport Innovation Summit is necessary at this important period in the reinvention and revitalization of the sports industry,” said Mounir Zok, Managing Director of consulting firm N3XT Sports. “The rapid pace of technology and innovation means that we need to keep a closer watch on these trends and the SiS has allowed stakeholders across the ecosystem to come together. We are excited to be a part of this event and to help bring these topics to the innovators in the sport and tech space.”

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Zok hosted a one-on-one chat with former Arsenal FC manager Arsene Wenger, discussing both the present and future purpose of analytics and artificial intelligence in soccer. Wenger, who managed Arsenal from 1996 to 2018, revealed how he used technology to evaluate his players based on three main areas: perception, decision making, and execution.
“We used cameras to observe and analyze the perception of players,” said Wenger. “Following the completion of the study we realized that the top players would study their surroundings six to eight times in the 10 seconds before receiving a ball, whereas normal players only did so three to four times. This gave me an immediate opportunity to improve players by focusing on this aspect in training.”
Wenger talked about how he sees the evolution of soccer being dominated by quantification and analysis. He said that coaches will continue to take advantage of data to build their rosters and execute game flow. “The manager of the future will not even be a football [soccer] specialist,” Wenger said. “He will be a data scientist surrounding by other specialists who can breakdown every aspect of the game into quantifiable and actionable insights.”
Sport Innovation Society is also planning to host another Sports Innovation Summit in Tokyo on the last two days of November.
“At the Sport Innovation Summit, we are convinced that progress and innovation comes from bringing people together,” said Arnaud Drijard, CEO of the Sport Innovation Society. “We connect stakeholders from across the sports innovation ecosystem to drive the conversation around what’s next in sports and to determine how to stay ahead of the game.”


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Man U, Canon Medical Develop Performance Imaging in Partnership

Manchester United, the global soccer giant and perennial English Premier League contender, has renewed its partnership with Canon Medical Systems Europe. The company continues as the team’s official medical systems partner, and the sophisticated use of its imaging technology promises to offer the Red Devils a competitive advantage.
Canon, perhaps best known for its advanced photography equipment, acquired Toshiba Medical in 2016. Under terms of the initial partnership struck with Man U in 2013, Toshiba had installed advanced imaging technology—including CT, MRI, and ultrasound machines—at the club’s medical center at the Aon Training Complex. This new agreement includes an expansion of medical services, including more cardiac and general health screenings.
“During the past six years, our partnership has redefined the standard for medical imaging in elite sport,” said Dr. Steve McNally, Manchester United’s head of sports medicine and science, in a statement. “Daily access to state-of-the-art equipment and intelligent technologies has improved responsiveness to clinical presentations. Most importantly, we have developed a concept of ‘performance imaging’ over and above clinical diagnostics.
“By utilizing innovative techniques borne out of shared ideas and experiences from Canon Medical’s wider network of experts, we can now profile and monitor our players in ways we have never done before. This not only enhances athlete health and safety but also provides invaluable information to guide the athletic development process. As part of the partnership, we have also shared data that will assist in improving health services for the general public.”
SportTechie Takeaway
Manchester United’s 2018-19 payroll is said to be £137.3 million ($177.7 million), per Spotrac, so keeping players healthy is, of course, of great consequence. What’s unique here is McNally’s comment about “performance imaging.” The ability to improve physical development goes beyond medical assessments and taps a new frontier for this screening technology.


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FC Barcelona, Viber Create Augmented Reality Fan Experience

FC Barcelona fans can now experience what players go through as they walk through the Nou Camp’s tunnel to the field, or what being grilled by the assembled members of the media during a press conference feel like. Through the Spanish soccer club’s latest digital partnership with the Viber messaging app, fans can now create videos of themselves as if they were the latest signing for the storied team.
Rakuten-owned Viber will integrate AR filters built by Vivoom into the mobile app’s FC Barcelona chatbot with help from soccer media provider Dugout. As part of the deal, Dugout will also use its platform to offer fans behind the scenes content at Camp Nou.

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“Brands today are constantly seeking new ways of strengthening the relationship and engagement among their fans,” said Djamel Agaoua, CEO of Viber, in a press release. “This partnership is a perfect example of how brands can leverage technology to deepen their interactions with their audiences. With this powerful combination, we can deliver inspiring user experiences for businesses around the globe.”
Additional features in the Viber app will include allowing fans to sign a mock contract, receiving a welcome from Barcelona’s manager and players, and participating in a skills challenge. Viber has been Barcelona’s official communication channel since 2017, while Vivoom has previously worked with the Boston Celtics and Los Angeles Clippers to create similar fan-video experiences. The Dugout digital platform is part-owned by FC Barcelona.
“This ground-breaking partnership will allow FC Barcelona’s fans across the world unprecedented access to the club,” said Dugout president Matthew Baxter in the press release. “It will allow them to experience what it feels like to be the club’s next big signing and we are delighted to have devised the strategy behind this partnership and to have created some exclusive and unique content.”
SportTechie Takeaway
FC Barcelona is continuing to innovate ways to boost fan engagement. Considering the club broke the world-record for the most social media engagement by a sports team during January 2018, according to a Blinkfire Analytics study, that effort seems to be working. MLS club Los Angeles FC also recently added augmented-reality features to its mobile app, giving fans previously unseen vantages of its home stadium. However, the LAFC app focuses more on showing off the venue than fan engagement, whereas Barça instead is giving supporters a unique experience that only a small number of players ever get to experience in real life.


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San Jose Earthquakes Teammates Are Tracking Steps for Doctors Without Borders

As fullbacks playing on the left and right wings for the San Jose Earthquakes, Shea Salinas and Nick Lima are expected not only to defend but also complement the attack. “No one works harder than us out there,” the two friends say to each other in training. 
The GPS data collected from their STATSports devices objectively affirm that mantra. Lima is a little faster, but Salinas consistently covers more distance. Both log steep training loads.
That drive has carried over into everyday life this month. Lima and Salinas have joined front office employees in a step-tracking charitable contest. Organized by Earthquakes partner Avaya the competition aims to raise money for Doctors Without Borders.
With two days remaining in the monthlong competition, Salinas has taken 345,024 steps compared to Lima’s 314,680, a lead of more than 30,000 over his teammate. Then again, Salinas, who is 32, has three clear advantages over Lima, 23. Salinas has two young children (ages four and two) to chase and one home to remodel, which means tiling floors and all sorts of cleaning.
“You get a lot more steps on those days,” Salinas said. “I rarely get to sit down and take a nap. Not rarely. I never get to sit down and take a nap. So my watch is always counting, unlike Nick’s. Nick’s probably gets a little bit of rest in the afternoon.”
As if this point needed any emphasis, his son’s voice could be heard in the background of a phone call. Salinas reported that he was in the backyard, waving a flag around at his son’s request.

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Both track their daily steps via Apple Watches and have synced their STATSports data as well. The two are among the few Earthquakes players to wear the trackers in games. Lima pays special attention to the number of sprints he makes in a game and the duration of those sprints, as well as top speed and total mileage. Salinas said he’ll run as many as 12,500 meters (7.8 miles) in a match.
“If I’m under 11,000 meters in a game, I know that, man, I probably wasn’t working as hard as I could have and wasn’t making as many runs as I could have,” Salinas said. “Sometimes, games dictate how much you run, but I like to be around that 11,000-meter mark every game.”
Salinas grew up running cross country and said he always wore a watch to keep track of his times, only back then it was a simple Timex rather than the Apple Watch and its FDA-grade heart monitor. He is cognizant of his age in this young man’s sport and has made additional lifting a priority—so much so that he said that his GPS has down his speed increase over the past few years.
“My body definitely takes a little bit longer to recover from a game than it used to,” Salinas said. “It takes me a little bit longer to warm up for a practice than it used to. But I’m just thankful that, once I do get warm and once I am recovered, I feel like I can still hang, if not beat, a lot of the young guys.”
Nick Lima. (ISI Photos)
Lima, on the other hand, is just starting his career. He was a nominee for both MLS Defender of the Year and Rookie of the Year in 2017. Back in January 2018, he received a call-up to the U.S. national team for a friendly, although he did not play in the match. He called the GPS data “very telling” from a macro level, allowing him to monitor his workload and react accordingly.
The two also compare their match data so that they have an objective measure of their exertion on either flank of the pitch.
“We always make it a thing for myself and him to be the hardest workers,” Lima said. “We’re always trying to push each other to do that. There’s definitely good that comes from it in the game in having the data to see after and know if our motivation toward each other is working.”
The steps competition has inspired some friendly banter as the two compare their steps and ultimately, they hope, some help for good causes. Not only are they raising money for Doctors Without Borders, but Salinas also wants the publicity to resonate with the members of Get Earthquakes Fit, a club program to encourage children to eat healthy, stay active, and do well in school.
“It just blows my mind how much little kids sit in front of screens these days,” Salinas said. “Part of my hope by doing this, some teenagers and some kids see that these guys move a lot more than even I do.”


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EPL, EA Sports Launch ePL FIFA 19 Esports League

Electronic Arts and the English Premier League have partnered to form the ePremier League, an FIFA 19 esports tournament available to U.K.-based gamers. All 20 Premier League clubs will be represented in the tournament to give “players the chance to live their dream of winning a title for their favourite club,” according to an official press release.
Registration for the ePL starts Dec. 3 and opening online qualification matches kick off in January. The top 32 players (16 apiece from Xbox One and PS4) will then face off in the playoffs to determine club representatives for the final, which will be played at the Gfinity esports arena in London on Mar. 28-29. Final matches will take place over two legs in a group-stage format on both PlayStation and Xbox to determine an overall champion.

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The ePL Final will broadcast live on both Sky Sports and Premier League social media channels. Players who perform well in the ePremier League will also earn season-long points towards qualifying for the EA Sports FIFA 19 Global Series Playoffs
“The Premier League’s global reach and intensely passionate fanbase pushes EA SPORTS FIFA competition to unprecedented heights as we accelerate esports growth through traditional sports,” said Todd Sitrin, SVP and GM of the EA Competitive Gaming Division, in the press release. “Through the ePL, this partnership carves a critical path forward in expanding competition not only for players, but for the hundreds of millions watching Premier League games who now can support their club on the virtual and the traditional pitch.”  
SportTechie Takeaway
The ePL will be organized and hosted by Gfinity. (The U.K.-based esports company’s stock price jumped by more than 15 percent in the afternoon following the ePL announcement.) The EPL following the steps of MLS, who partnered with EA Sports last year to launch an eMLS FIFA 18 tournament. The ePL launch is more significant than that of the eMLS, though, because many EPL teams are major players on the global sports stage.


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SoftBank Backs Sports AI Platform HEED in $35 Million Round

Japanese tech conglomerate SoftBank is backing HEED, a platform powered by artificial intelligence that’s meant to better connect fans to the emotional and physical realities of sports.
The tech giant announced this week that it had led a $35 million funding round for HEED to accelerate the startup’s growth in internet-of-things analytics and artificial intelligence. HEED uses those technologies and a series of sensors worn by athletes to better visualize sports and enhance the fan experience on mobile.
The HEED platform promises to illuminate “the invisible insights behind key moments from live events.” It uses AI to identify the most exciting moments—similar to tech used by companies such as IBM for automating highlights—and IoT-based data to generate new insights about sports. Visualizations can be delivered in real time to fans’ mobile devices. According to TechCrunch, HEED can make “inferences about a player’s emotional state based on the data.”

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The startup, created through a joint venture between IoT company AGT International and advertising and talent agency Endeavor, plans to use the latest investment to bolster its expansion through partnerships with sports clubs and leagues around the world, notably across soccer, MMA, and basketball.
“HEED has developed a unique platform that is changing the way fans watch and interact with sports,” said SoftBank CFO Alok Sama, in a statement. “HEED is taking a traditionally static experience and providing fans with deeper insights into the physical and emotional aspects.”
In August 2017, HEED announced partnerships with the UFC, EuroLeague basketball, Professional Bull Riders, and a number of soccer clubs. With the EuroLeague, HEED deployed IoT sensors in all 16 arenas of the premier European competition, capturing data on audience, players, and coaches. With Pro Bull Riders, it outfitted both the bull and rider with sensors that measured spin, direction changes, kicks, and rider control, upgrading the league to a more objective, metrics-based scoring system.
“Technology has evolved tremendously in interpreting the physical world,” said HEED co-founder and AGT International owner Mati Kochavi in the announcement. “HEED is harnessing this to create a new sports fan experience.”
SportTechie Takeaway
Artificial intelligence is being deployed across the sports technology world to better identify highlights, while sensors are being used to accumulate as much data as possible about events and athletes. HEED is taking a unique approach in that it is attempting to make inferences about the emotional aspects of sports. Teams and leagues are hunting for ways to engage fans. HEED is attempting to solve that issue by enabling fans to feel more connected to the highs, lows, and general excitement felt by the athletes and coaches during athletic competition.


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