Category Archives: OTT Streaming

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Deltatre Acquires UX Streaming Specialist Massive Interactive for $127 Million

Sports media technology company Deltatre has acquired London-based firm Massive Interactive, which sells software tools to develop and manage over-the-top streaming user interfaces. The purpose of the deal is to expand Deltatre’s sports and entertainment streaming presence on a global scale, specifically within the Asia-Pacific region.  
The deal is worth up to $127 million and the two sides have targeted a closing date of Nov. 20, according to Variety. The companies reportedly see this deal as an opportunity to combine Deltatre’s existing back-end streaming video capabilities with Massive’s expertise in providing front-end user experiences. Massive will operate as a division of Deltatre, which will have 18 offices worldwide and nearly 1,000 full-time staff after the deal is finalized.

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“This shift to OTT is accelerating throughout the world, and the ability to customize individual viewing experiences and create genuine consumer engagement is vital to the movement,” said Giampiero Rinaudo, Deltatre’s co-founder and CEO, in a press release. “Massive’s next-generation user interface and audience engagement software are proven to drive [average revenue per user].”
Massive’s UX management console, AXIS, already supports streaming service interfaces for the BBC Worldwide, Bell Media, and Sony Pictures Television. Deltatre’s OTT platform called Amplify is currently used by the ATP’s Tennis TV, NFL Game Pass Europe, Juventus Pass, and several other services. In addition to OTT streaming infrastructure, Deltatre provides clients with a content management system, virtual broadcast studios, graphics, and real-time data distribution.
“The integration of our targeted UX platform, Massive AXIS, with Deltatre’s robust product portfolio will combine to offer our customers a highly scalable, quick-to-market solution that drives engagement and increase the profitability of over-the-top video services,” said Massive CEO Ron Downey in the press release. “By coming together, we are creating a business that will undoubtedly be the leading B2B vendor for live and OTT video platforms globally.”
SportTechie Takeaway
Bruin Sports Capital purchased majority ownership of Deltatre in 2016. Bruin was founded by George Pyne, who formerly held positions as the COO of NASCAR and president of IMG Sports & Entertainment. “[This deal] is transformative for us,” Pyne said according to Variety. “The future, to me, is the customization of content and the consumer experience.”


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ESPN+ Expands NBA G League Coverage With New Multi-Year Deal

More than 200 NBA G League games each season will be coming to the ESPN+ streaming platform as part of a multi-year deal announced on Nov. 5. The deal started Tuesday when the Westchester Knicks defeated the Delaware Blue Coats in the G League season opener.
ESPN+ will broadcast multiple G League games per day every Tuesday, Wednesday, and Thursday of the 2019 season. The agreement will also expand G league coverage across ESPN’s linear television networks, with scheduling details expected to be announced in the coming weeks according to an ESPN press release.

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“From Greensboro to Stockton, Erie to Austin, there are basketball fans all over the country. This agreement illustrates the promise and capability of ESPN+ to super serve fans,” said Russell Wolff, Executive VP and GM of ESPN+, in the press release. “We’re excited to showcase some of the developing NBA talent and bring more great basketball events to ESPN+ subscribers.”
A subscription to ESPN+ costs $4.99 per month. Additional basketball coverage already offered by ESPN+ includes the live streaming of thousands of college basketball games and hundreds of games from FIBA competitions. In September, ESPN+ also announced the addition of a sports business show featuring NBA All-Star Kevin Durant.
SportTechie Takeaway
ESPN+ surpassed one million paid subscribers just five months after the direct-to-consumer media app was released in April. The platform offers a diverse range of original programming and has secured broadcast rights to mostly niche sports leagues. While the average sports fan may not watch games from the developmental league, diehard followers of basketball will see value in this added coverage.


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