Stadium integration platform VenueNext has partnered with Minnesota United FC to build a mobile ticketing app for the 2019 MLS season. The app will use SeatGeek’s ticketing technology, making the company the official ticket provider for Minnesota United.
The app will be part of MNUFC’s plans to shift to a 100 percent digital ticketing system for all events at the club’s new home, Allianz Field. The new stadium is expected to open in March. VenueNext has previously built apps for the Minnesota Vikings and Minnesota Timberwolves, providing fans with game-day services such as mobile ticketing, mobile concessions and merchandise, and team news.
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“Our goal with this app is to provide a door-to-door experience for fans that supplements and enhances what we know is going to be a one-of-kind game day atmosphere at Allianz Field,” said MNUFC CEO Chris Wright in a team press release. “Allianz Field will have so much to offer fans and this app is going to be the best way for fans to get easy access to all that it has to offer.”
Minnesota United’s new app will represent the first time that a VenueNext-built platform is fully integrated with the SeatGeek ticketing marketplace. Outside of buying and selling tickets, the new app will offer fans access to exclusive team video and news content, as well as an integrated maps system to help navigate the new stadium. The app is scheduled to launch in early 2019 according to MNUFC’s official press release.
“Our partnership with MNUFC expands our footprint in Major League Soccer and marks our first integration of SeatGeek’s ticketing technology into our platform,” said Anthony Perez, chief executive officer at VenueNext, in the press release. “VenueNext’s platform allows teams to build stronger connections with fans by providing a seamless and dynamic experience, using our rich data and powerful marketing tools. We look forward to the grand opening of Allianz Field and helping MNUFC to deliver a truly mobile-first experience.”
VenueNext has also built mobile apps for the Charlotte Hornets, Orlando Magic, and San Francisco 49ers. The Silicon Valley company was founded in 2013 and recently announced plans to expand its mobile technology platform into European stadiums. This partnership with Minnesota United is another step forwards for SeatGeek within an extremely competitive mobile ticketing industry. The company has previously integrated its mobile ticketing marketplace into popular apps such as Snapchat and ride-sharing company Lyft.