RingDNA, an enterprise sales management platform, has raised $30 million in a new funding round that was led by Goldman Sachs with participation from five-time NBA champion Kobe Bryant.
The round included participation from previous investors Palisades Growth Capital and Bryant Stibel, a venture capital firm jointly run by Bryant and Jeff Stibel.
The company, which uses “conversation data” powered by artificial intelligence to help sales teams manage their relationships with clients, said it has been cashflow positive for two years and plans to use the cash influx to power a new growth stage.
In a joint statement, Bryant and Stibel said they originally invested in ringDNA in 2014 because they believed in founder Howard Brown, his team, and saw a large and untapped market opportunity.
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“With this latest growth equity round from Goldman Sachs, RingDNA has added another world-class partner aligned with its goal of helping enterprise sales organizations analyze and learn from their game film to become smarter and more effective,” they said.
Brown said the company is focused on “augmenting, contextualizing, and training” sales reps to be better by guiding them through sales conversations. RingDNA analyzes millions of calls with deep learning, AI and psychological principles to surface patterns in calls so that reps can optimize conversations.
“Conversations are not as unique as we all assume,” he said. “There are patterns to how prospects and customers communicate with sales and support reps.”
Some of RingDNA’s existing customers include Hewlett Packard Enterprise, Amazon Web Services, Autodesk, SAP Concur, Cvent, Lyft, and Twilio.
Kobe is among the former and current professional athletes who are making a post-athletic career investing in startups. His investments have taken him in and outside the world of sports. In 2015, for example, Bryant Stibel led an early investment in the Player’s Tribune. Bryant also made a lucrative $6 million investment in the athletic drink BodyArmor. The former Lakers all-star saw his investment in the brand, which is marketed as a healthier alternative to Gatorade, rocket in value to roughly $200 million after Coca-Cola scooped up a minority stake in the company earlier this year, according to ESPN.
SportTechie selected Bryant Stibel as a nominee in the Outstanding Investor category for the 2017 SportTechie Awards.