Category Archives: Facebook

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Tracking Social Engagement for the College Football Playoff Top Six

Data provided by sponsorship valuation company Hookit shows how the College Football Playoff top six teams fared over the last week in terms of social media engagement. Hookit tracked the likes, shares, comments, and video views for posts by each school on Facebook, Twitter, Instagram, and YouTube.
Though just outside the top four, and so currently scheduled to miss out on inclusion in the Playoff games, No. 6 Georgia had the biggest bump in engagement this week, as measured by Hookit.. The Bulldog huge jump came thanks to their 36-17 victory over then-No. 13 Florida last Saturday. (And importantly for Georgia’s hopes, Florida even climbed the rankings to be picked No. 11 by the CFP committee on Tuesday.)
Being named No. 3 ahead of undefeated Notre Dame, also helped 7-1 LSU tick up in engagement on Wednesday.
(Illustration by SportTechie, Data provided by Hookit)
No. 4 Notre Dame looked like the biggest bust of this six in terms of the engagement value of its posts. The Irish had a huge 15,099 posts over the week, especially leading up to the CFP rankings on Tuesday, but only translated that into a total engagement of just over 1 million—68.7 per post. None of the other top six had less than a four figure engagement per post.
(Illustration by SportTechie, Data provided by Hookit)
YouTube was the least important social platform in terms of engagement for the CFP top six teams. Georgia marked the middle ground in terms of overall usage. Like all the other teams, the Bulldogs had comparatively low engagement on Twitter, but Georgia also had almost even engagement on both Facebook and Instagram. At the extremes, No. 1 Alabama’s engagement was predominantly through Instagram, whereas No. 2 Clemson, LSU, and No. 5 Michigan all did much better through Facebook.
(Illustration by SportTechie, Data provided by Hookit)

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Mural of Mavericks’ Dennis Smith Jr. Comes to Life in Dallas

A giant mural of Dallas Mavericks point guard Dennis Smith Jr. was unveiled in the heart of downtown Dallas ahead of the team’s home opener on Oct. 20. Facebook is giving fans the opportunity to see the 68’ by 193’ mural come to life for a slam dunk through augmented reality.
Fans must install the Facebook mobile app to be able to view the AR experience. Facebook camera filters will transform the image of Smith Jr. on the wall of the Dallas YMCA building into motion video. The experience was built by creative technology studio Groove Jones and uses Facebook image recognition technology to activate when pointed at the giant mural.

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“We want our fans to be proud that we’re the first team to do something this big with augmented reality. We are grateful to Groove Jones who helped us bring this experience to Dallas,” said Jerome Elenez, CMO of the Dallas Mavericks, in a team press release.
Smith Jr. elevates for a slam dunk, then appears to land on his feet right in the YMCA parking lot.

The project was the result of a collaboration between GrooveTech AR and the Spark AR Facebook platform, with graphics provided by the Mavericks. The mural, which will remain active through December, is the largest AR installation ever integrated within Facebook’s platform.
“They had this great mural design of Dennis Smith Jr., that was based on some game footage. We loved the energy and action that was captured in the frame and we wanted to bring it to life,” said Dale Carman, Partner and ECD of Groove Jones, on the company’s website.
SportTechie Takeaway
Through augmented and virtual reality, the sports industry is exploring the next frontier of advertising to consumers in the digital age. This installation if one of the more creative ways a sports team has used AR to engage with fans. FOX also recently aired augmented reality ads for YouTube TV during its live broadcast of the World Series.


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