Category Archives: Basketball

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MGM GVC Interactive Partners With Sportradar on Sports Betting Data

Sportradar will be the exclusive provider of sports betting data to MGM GVC Interactive for the half-dozen leagues and federations for which it is the official provider: the NBA, the NFL, the NHL, NASCAR, FIFA, and UEFA. MGM Resorts partnered with U.K.-based betting platform GVC Holdings this summer on a joint venture in the U.S. Sportradar will provide pre-match and live betting services as well as bet stimulation content such as live match trackers.
MGM Resorts has been an active player in the U.S. market in preparation for further state-by-state legalization of sports betting. The global entertainment and gaming company was the first to partner with a major sports league on data rights when MGM became the official gaming partner of the NBA this summer. Since then, MGM has announced a similar deal with the NHL. MGM GVC Interactive was launched in July with $100 million of seed money from both companies.
“MGM and GVC are leaders in the sports betting landscape, and we are proud to be their provider for U.S. sports data,” Neale Deeley, Sportradar’s VP of gaming sales, said in a statement. “We have been preparing for the opening of the U.S. market for some time now with an across the board ramp up of our U.S. sports betting offering and we are delighted with this endorsement from MGM and GVC that all the hard work is delivering what world class betting operators are looking for.”
SportTechie Takeaway
When MGM and the NBA announced their partnership at the end of July, basketball commissioner Adam Silver acknowledged that the data feed to MGM might come via a third party. That Sportradar would be that supplier is little surprise, given the company’s existing work with the NBA, but this deal will enable MGM GVC Interactive to have access to fast, reliable data feeds in several other sports, too. The NBA and NHL deals include some of each respective league’s proprietary advanced tracking data, but Sportradar’s analysis and engagement tools will now be added to those the data feeds.


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ESPN+ Expands NBA G League Coverage With New Multi-Year Deal

More than 200 NBA G League games each season will be coming to the ESPN+ streaming platform as part of a multi-year deal announced on Nov. 5. The deal started Tuesday when the Westchester Knicks defeated the Delaware Blue Coats in the G League season opener.
ESPN+ will broadcast multiple G League games per day every Tuesday, Wednesday, and Thursday of the 2019 season. The agreement will also expand G league coverage across ESPN’s linear television networks, with scheduling details expected to be announced in the coming weeks according to an ESPN press release.

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“From Greensboro to Stockton, Erie to Austin, there are basketball fans all over the country. This agreement illustrates the promise and capability of ESPN+ to super serve fans,” said Russell Wolff, Executive VP and GM of ESPN+, in the press release. “We’re excited to showcase some of the developing NBA talent and bring more great basketball events to ESPN+ subscribers.”
A subscription to ESPN+ costs $4.99 per month. Additional basketball coverage already offered by ESPN+ includes the live streaming of thousands of college basketball games and hundreds of games from FIBA competitions. In September, ESPN+ also announced the addition of a sports business show featuring NBA All-Star Kevin Durant.
SportTechie Takeaway
ESPN+ surpassed one million paid subscribers just five months after the direct-to-consumer media app was released in April. The platform offers a diverse range of original programming and has secured broadcast rights to mostly niche sports leagues. While the average sports fan may not watch games from the developmental league, diehard followers of basketball will see value in this added coverage.


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PlaySight Enters Into Official Partnership With Belgian Pro Basketball League

PlaySight Interactive, a cloud-based video and analytics platform used by professional teams for training, will bring video assistant referees and broadcast services to Europe in a new multi-year deal with the Belgian Pro Basketball League. 
The deal will make PlaySight the official broadcast, live streaming, and performance technology partner of Brussels-based EuroMillions Basketball League, operated by the BPL.
PlaySight will install its SmartCourt technology in each team’s arena to bring HD live streaming and automated video highlights to fans, something that PBL General Manager Wim Van de Keere said he hopes will increase visibility and elevate interest in the league.

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“There is an insatiable hunger for sports content right now, and that is no different in Belgium where basketball is one of the most popular sports,” said PlaySight CEO Chen Shachar.
Interestingly, the PBL deal will include VAR replays, using a similar technology to the one that debuted at the FIFA World Cup this year.
The same tech will also be used to power athletic performance analysis tools for coaches and athletes via PlaySight SmartCourt, which leverages multi-angle video and proprietary analytics to help athletes improve their on-court performance.
PlaySight’s SmartCourt technology is currently used by a number of professional sports teams, including NBA teams such as the Golden State Warriors and the Toronto Raptors. The company’s video technology is utilized in more than 25 sports across 20 countries, including tennis, golf, soccer, and football.
SportTechie Takeaway
PlaySight earlier this year raised $21 million in a Series C funding round that included investment from SoftBank, the Japanese tech conglomerate. At the time, Jay Choi, a senior associate of SoftBank Ventures Korea, predicted that PlaySight would become “the technology platform of choice” across youth, amateur and professional sports. The company had said it planned to use the late-stage funding round to expand into new verticals, such as using its data-infused video streams to enhance fan engagement and broadcast. Its deal with the PBL shows an effort to provide an all-in-one package for leagues, from analytics to broadcast and even replay technology to assist referees.


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Sports Analytics in the Classroom: How One Computer Science Professor is Changing the Game

Check out the Stats & Analytics Hub for the latest insights and resources on basketball data technology.
By 2022, the sports analytics market is expected to skyrocket to $4 billion. While top international companies are fighting for industry supremacy, an assistant professor of computer science at Johnson C. Smith University in Charlotte, N.C. is poised to make her own big impact on the data-charged future of sports.
Dr. Felesia Stukes differentiates herself from traditional computer scientists by putting storytelling at the center of her work. “That’s what makes data science so unique,” she says. “You can’t just throw numbers at your target audience. That’s statistics. You have to be able to tell a story with the data.” And she believes—correctly—that students across different majors at JCSU stand to benefit from having a data science skill set.
When Dr. Stukes attended the National Society of Blacks in Computing Conference in the summer of 2017, she discovered the perfect tech tool for making data science accessible to one and all: ShotTracker, a sensor-based system beloved by D1 college basketball programs that instantly delivers 70+ real-time stats and analytics to an easy-to-use-app. Featuring shot charts and zone maps, ShotTracker makes telling stories about data that enhance team performance and drive competition easy.
Dr. Stukes immediately recognized ShotTracker’s educational potential, envisioning the system as the cornerstone of a new data science minor at JCSU. Now, supported by a prestigious grant from the National Science Foundation, Dr. Stukes, along with seven hand-picked JCSU students, aka “The DATA Bulls,” are turning her pioneering vision into reality with a ShotTracker-powered pilot program designed to take computer science out of the classroom and into the real world.
“Math and science can cause anxiety and lead to avoidance for some students,” Dr. Stukes says. “A lot of the time, you’re in a computer lab environment in front of PCs, which makes things more intense.” ShotTracker’s on-the-go app changes that. The DATA Bulls started charging ahead the moment the sensors got installed in the rafters of JCSU’s basketball gym in September. “We consider it a partnership, because the teams will use ShotTracker during practice and we use the data to analyze their performance. The idea is to engage students traditionally not interested in data science or, on the flip side, athletics,” she said.
To re-enforce her program’s real-world aspirations, Dr. Stukes encourages the students to think of JCSU’s athletic department as the “client.” Beyond being responsible for ensuring that the system is working properly and that all the sensor-enabled balls are fully charged, the DATA Bulls will interact directly with players and coaches on JCSU’s men’s and women’s basketball teams, using ShotTracker-powered stats and analytics to improve their on-court performance.
(Image courtesy of Johnson C. Smith University)
“The hands-on, real-world applications make a huge difference in our students’ understanding,” Dr. Stukes says. “Using visuals on the iPad, we can talk to the coaches and players, increasing interactions outside the classroom. They’re learning at a faster speed than if they were looking at a PC screen and attempting to understand the impact.”
One DATA Bull in particular is a senior computer science and information systems major named Amyr. He’s determined to make his mark on the sports analytics field, and this program is a “dream come true,” Dr. Stukes says. “He plays basketball in his spare time. He’s well-versed in fantasy leagues. And he’s doing a senior project based on NBA stats. This experience is going to make him an excellent job candidate when he graduates.”
The benefits of being a DATA Bull certainly aren’t lost on Amyr. “For a while, I struggled to figure out what I wanted to do after graduation,” he says. “When Dr. Stukes presented this program, it pointed me in the right direction. I’m super-excited about it. Learning about a new system like ShotTracker while collaborating with others should be a very fun experience and lead me to new opportunities in the future.”
As just one of more than a hundred recognized Historically Black Colleges and Universities (HBCUs), JCSU represents a particularly important staging ground for Dr. Stukes’ innovative use of ShotTracker. The program is unique among HBCUs, and Stukes sees it eventually broadening to track information such as sleep data, exercise science, and health and human performance. Minorities are underrepresented in the computer science field, yet as Dr. Stukes points out, those with computing skills are among the highest paid. Her passion as an educator is helping close that gap. “There’s a lot of motivation behind this program,” she says, “especially with a diverse student population.”
Though she does not consider herself an athlete, Dr. Stukes is both the wife and the daughter of former college basketball players. Her now deceased father, she says, “would’ve been blown away by ShotTracker. He never would’ve left the gym.” Of the few remaining old-schoolers who dismiss analytics as a passing fad, Dr. Stukes says, “Those people sound like they’re coaching from their couch. For coaches who are actually interested in winning, ShotTracker is empowering. You’re still using your eye, still using your mind. But you can use this tool to add to your expertise.” Like father, like daughter.


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David Stern Talks Sports Betting, NBA Tech and His ShotTracker Investment

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Former NBA commissioner David Stern and ShotTracker co-founder Davyeon Ross joined Bram Weinstein on the SportTechie podcast to chat about ShotTracker’s growing integration into basketball, and how sports betting will impact the viewing experience for NBA fans. Stern is an investor in ShotTracker, whose sensor-based technology and data analytics will be available to team personnel on the bench at the NCAA’s Hall of Fame Classic on Nov. 19 and 20.
“Coaches are gonna get shot charts for both teams in real-time,” Ross said. “They’ll get optimal lineups and advanced analytics that give them information about how they’re performing in transition versus half-court, whether its [comparing] ball reverses versus paint touches, or ‘What’s my points-per-possession and field goal percentage if I have less than three passes?’”
David Stern: Why sports betting providers are interested in real-time data analytics companies
“With respect to the advent of sports betting, if the potential bettor has faster information than the enterprise that’s taking the bet, that really tilts the odds dramatically to the bettor. So this is an important reason why many of the companies that are engaged in transmitting gambling information are interested in what ShotTracker can do.”
Davyeon Ross: How ShotTracker selects which data metrics to provide
“We’ve worked with a lot of exceptional coaches from numerous coaches from some of the top-25 universities at the Division-I level. We asked them ‘What are the five things that are important to you?’ These coaches know what they want so we started constructing our algorithms to be able to provide the information to them.”
David Stern: Why his opinion on sports betting has since changed since leaving the role of NBA commissioner
“I testified in favor of PASPA [the Professional and Amateur Sports Protection Act] in 1991 as commissioner. It was a serious item of faith that sports leagues should not support betting on their games. I was consistent on that for a lot of different reasons but daily fantasy turned me around on that. I thought we had to keep sports fans—our home team fans—happy if the home team won and the last thing we wanted was have [anyone] upset if the home team won but didn’t cover [the spread]. That’s a quaint, old perception of mine that had to undergo some changes because of daily fantasy.”
David Stern: How technology will evolve the sports broadcast viewing experience for fans
“We are on the cusp—it may take three or four years—of a next generation of information that is going to go with the broadcast of the game. There’s going to be social media involved while watching the game. The ability to bring up statistics at any time you might request. The ability to watch the game with avatars who are representing friends of yours by WiFi. There’s going to be the ability to have somebody else broadcast the game if you’re not favoring the play-by-play announcers. If you keep going, you’re going to come to the conclusion ‘Why not odds and the ability to make a bet?’”
Hear the full interview with Stern and Ross, including their thoughts on how ShotTracker and the Golden State Warriors’ style of play is changing the way youth basketball players approach the game, on this episode of the SportTechie Podcast with Bram Weinstein.


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Mural of Mavericks’ Dennis Smith Jr. Comes to Life in Dallas

A giant mural of Dallas Mavericks point guard Dennis Smith Jr. was unveiled in the heart of downtown Dallas ahead of the team’s home opener on Oct. 20. Facebook is giving fans the opportunity to see the 68’ by 193’ mural come to life for a slam dunk through augmented reality.
Fans must install the Facebook mobile app to be able to view the AR experience. Facebook camera filters will transform the image of Smith Jr. on the wall of the Dallas YMCA building into motion video. The experience was built by creative technology studio Groove Jones and uses Facebook image recognition technology to activate when pointed at the giant mural.

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“We want our fans to be proud that we’re the first team to do something this big with augmented reality. We are grateful to Groove Jones who helped us bring this experience to Dallas,” said Jerome Elenez, CMO of the Dallas Mavericks, in a team press release.
Smith Jr. elevates for a slam dunk, then appears to land on his feet right in the YMCA parking lot.

The project was the result of a collaboration between GrooveTech AR and the Spark AR Facebook platform, with graphics provided by the Mavericks. The mural, which will remain active through December, is the largest AR installation ever integrated within Facebook’s platform.
“They had this great mural design of Dennis Smith Jr., that was based on some game footage. We loved the energy and action that was captured in the frame and we wanted to bring it to life,” said Dale Carman, Partner and ECD of Groove Jones, on the company’s website.
SportTechie Takeaway
Through augmented and virtual reality, the sports industry is exploring the next frontier of advertising to consumers in the digital age. This installation if one of the more creative ways a sports team has used AR to engage with fans. FOX also recently aired augmented reality ads for YouTube TV during its live broadcast of the World Series.


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Measuring Grit: How Utah Valley University Uses ShotTracker to Make Practice Perfect

Check out the Stats & Analytics Hub for the latest insights and resources on basketball data technology.
Ask Utah Valley University’s men’s basketball coach Mark Pope how his Wolverines jumped, in just one year, from 291st all the way up to 29th ranked D1 program in three-point shooting percentage and he will talk your ear off about Grit: The Passion and Power of Perseverance.
“It’s a bestselling book by Angela Duckworth where she uses her research on ‘deliberate practice’ to take the ’10,000 hour rule’ to the next level,” Pope says, referring to the commonly accepted number of hours required to attain expertise in any given field. “My guys never go to the gym just to get some shots up. Deliberate practice means using metrics and measurements to help you evaluate your progress towards a goal.”
For Pope, incorporating metrics used to be a lot easier said than done. In his first two seasons as coach of UVU, Pope and his staff manually statted their practices — a tedious, time-consuming process that too many coaches are still needlessly cursing about under their breath. But not Pope. Not anymore. Not since he discovered a revolutionary tech tool that makes statting your practice automatic: ShotTracker, the sensor-based system that instantly delivers 70+ stats and analytics in an easy-to-use app.
Among the fast-growing number of college programs installing ShotTracker in their practice gyms and arenas — including top-ranked Kansas — UVU was an early adopter.
“We are on the cutting edge of sports technology,” Pope says. “ShotTracker gives our players an opportunity to chart every single shot that they take and every single mile that they run in their individual and team workouts. As a team, it gives our guys a sense of what they are accomplishing and what they need to do to get better. The analytics it produces show us where each player is most effective and in what areas we need to improve. It’s a great tool for player development. It’s making us better.”
During the 2017-18 campaign — their first full season of ShotTracker-powered practices — the Wolverines improved much more than just their long-range marksmanship. Pope paced his team to a 23-11 record, good for 2nd place in the Western Athletic Conference and a school record for wins. (The previous year, UVU went 17-17, finishing 5th.) Pope, who was justly rewarded with a six-year contract extension, proved that having access to detailed, real-time data that goes beyond the box score, including shot charts, zone maps and more, translates into victories.
And this is precisely the result that ShotTracker was designed to produce.  “ShotTracker provides coaches with actionable insights allowing them to make the right decisions to impact the game,” says co-founder Davyeon Ross. “We’re committed to helping coaches and players get the most out of each practice and game so they’ll be in the best position to succeed.”
ShotTracker is proud to help Coach Pope and the Utah Valley University Wolverines continue to find success on the court. If you’d like to talk more about what ShotTracker can do for your team, visit https://shottracker.com/demo.


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Kevin Love Will Host Web Series to Promote Mental Health

Cleveland Cavaliers power forward Kevin Love opened up to the media last year about his personal encounters with anxiety and depression, hoping to create better understanding in society about mental health. Love will now host his own web series dedicated to discussing healthy masculinity sponsored by shaving brand Schick Hydro.
Swimmer Michael Phelps and NBA veteran’s Paul Pierce and Channing Frye will join Love as guests on the series, titled Locker Room Talk. The show will generate conversations surrounding what positive masculinity means today. Locker Room Talk’s 54-second trailer premiered last Thursday on the Schick Hydro website and YouTube channel.
“I am grateful to have been chosen by Schick Hydro to host Locker Room Talk in hopes of shining a light on issues of masculinity that impact all men,” said Kevin Love in a press release. “Through this new series, I hope that together, we can inspire all men to embrace their own version of positive masculinity.”
A new episode will be released each week throughout November. Locker Room Talk will also encourage donations to the Movember Foundation and Kevin Love Fund through online fundraising platform Omaze. Those who donate at least $10 will be eligible to hang out with Love and receive VIP access to the Cavaliers v. Utah Jazz game on Jan. 4.
Love’s one-on-one discussion with Phelps will air during the week of Nov. 5. The following week will feature Love’s teammate and close friend Frye, who will talk about the importance of teamwork and teaching his kids that there is nothing wrong with showing emotions. Locker Room Talk concludes during the week of Nov. 19 when Pierce will discuss how “locker room talk” has evolved throughout his 19-year playing career.
“We chose to feature Love, Phelps, Pierce, and Frye because they are all true to themselves,” said Patrick Kane, group segment director, men’s shave at Edgewell Personal Care, in the press release. “Each of these athletes achieved the highest levels of success, while helping shape the conversation around what healthy masculinity looks like today.”
SportTechie Takeaway
Love was encouraged to pen a deeply personal article in The Players’ Tribune last year about his own battles with mental health (including an in-game panic attack during the Cavs’ 2017-18 regular season) after fellow NBA-star Demar Derozan spoke to the Toronto Star about his bouts with depression. The world of new media has given athletes unprecedented access to partnering with brands or starting their own media platforms to spread important messages.


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Brooklyn Nets Forward Kenneth Faried Launched a Foundation From Fortnite

SportTechie’s Athletes Voice series features the views and opinions of the athletes who use and are powered by technology. As part of this series, SportTechie spoke with Kenneth Faried to find out about his esports gaming and tech-driven training.
To be the first to hear each athlete’s insights, subscribe to the Athletes Voice newsletter.
Kenneth Faried spent the first seven seasons of his NBA career with the Denver Nuggets before an offseason trade landed him with the Brooklyn Nets for the upcoming campaign. The power forward is also a graduate of Morehead State where he broke Tim Duncan’s modern-era NCAA Division I career rebounding record with 1,673 boards.
In June, Faried paired with pro gamer CourageJD—a last-minute substitution as teammate—to finish second in Epic Games’ Fortnite Pro-Am, winning $250,000 for charity. He used that as seed money to start a foundation he’s calling Kenneth Faried HAT. He also sponsors an AAU team called Manimal Elite, in a nod to his own nickname. 
Initial Interest in Technology
“When I went to school, I actually told my mom and my dad that I wanted to study CSIS [Computer Science and Information Systems]. I was going to do that in college, but it was just too difficult for me to do while playing basketball because it was too much of a headache to stay up and do coding. Basketball in college was harder—two-a-days, with sprints at 5 o’clock in the morning because you’ve got school at 8 o’clock. That was brutal. I ended up majoring in speech communication and got a minor in business management.”

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Basketball Training
“I use a camera all the time. We keep track with heart-rate monitors, your explosion, how much weight you’re putting on one knee, or when you jump, which side you favor when landing. I learn so much with technology to get better. I want to know the quickest way to get better or the quickest to not be hurt anymore.
“And look at all the analytics: how many times this person goes right, left. They record that with technology to break down everything. It ends up on your iPad or your phone.”
“There’s a machine, VertiMax, where you wear a vest, and you hook these straps up to a tension band. Usually a coach would throw it off the backboard, and it keeps track of your movements. The bands pull you down so you won’t have as much strength. The plate keeps track of how much force you’re putting down when you’re landing, so you can put less force on the bottom. It keeps track of what I’m doing with my body and how much strength to put on or take off. They usually use air pressure with it, too, so yeah, there’s a lot of stuff going on around here.”
Family (Video) Games
“I got into gaming because of my dad and, weirdly enough, my mom. My mom and my dad both were gamers. My mom has a TV in her room beside her bed where she has an Xbox she likes to play. My dad has his Xbox set up to his TV and uses it for the cable and knows how to do all that. He plays his Xbox with me—like we’ll play against each other in Madden or we’ll play with each other in Dynasty Warriors. I try to get him to play Fortnite, but he’s not real big into that. He likes sports games and RPG games.
“I’ve got my parents all the way up to the Xbox One. We’re going to keep going. Whenever a new system drops, they’re going to get it with me. All those times they said, ‘Go on and go play your game and get out of my room’—it paid off with Fornite.”
(Photo credit: Mike Stobe/Getty Images)
The Fortnite Pro-Am
“Let me tell you about that, that was crazy. First, I was supposed to be playing with Summit1G, but an illness came over him so he couldn’t travel, which was understandable. They replaced him with CourageJD, so me and him teamed up and it was great. Summit and I had already been connected and talking about what we were going to do and had been playing together. For him to not play, I was like, ‘Aw man, I need a substitution.’ I didn’t know he wasn’t going to be there. I literally didn’t find out until I got there, and they told me, ‘Yeah, your partner has changed. You don’t have Summit no more.’ I was like, ‘Wait, what?’
“Courage came in, we met, talked about strategy right there in front of each other, and next thing you know, we played the first game. I came in 35th out of 100, which was a singles match. I was getting warmed up, seeing how people are. I was watching Courage, and he did pretty good—almost came in first on that one. Then the second game together, we came in fourth place and then we lost to Ninja and DJ Marshmellow. They killed us. Then, the last game, same story. We came in second place to them. But it was fun, though. Courage was really a great partner, kudos to him. He was a great teacher also and leader. He led us through the whole thing.”
His New Foundation
“With the money I won for charity, I started a foundation called Kenneth Faried HAT. ‘HAT’ means humble, appreciative, and thankful. I’ve been a person my whole life who believed that, through obstacles in life that you see, you may have good and bad, but you should always remain humble, appreciative, and thankful for everything—no matter what heights you reach in life or what you receive in this life.
“The foundation builds upon that for kids. I’m trying to teach kids to be this way through basketball and the fundamentals of basketball, teamwork, being a partner to somebody, being respectful, listening to a leader and not just a coach as a leader. Some players step up and become leaders. We’re trying to teach that through basketball and other sports.”


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SoftBank Backs Sports AI Platform HEED in $35 Million Round

Japanese tech conglomerate SoftBank is backing HEED, a platform powered by artificial intelligence that’s meant to better connect fans to the emotional and physical realities of sports.
The tech giant announced this week that it had led a $35 million funding round for HEED to accelerate the startup’s growth in internet-of-things analytics and artificial intelligence. HEED uses those technologies and a series of sensors worn by athletes to better visualize sports and enhance the fan experience on mobile.
The HEED platform promises to illuminate “the invisible insights behind key moments from live events.” It uses AI to identify the most exciting moments—similar to tech used by companies such as IBM for automating highlights—and IoT-based data to generate new insights about sports. Visualizations can be delivered in real time to fans’ mobile devices. According to TechCrunch, HEED can make “inferences about a player’s emotional state based on the data.”

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The startup, created through a joint venture between IoT company AGT International and advertising and talent agency Endeavor, plans to use the latest investment to bolster its expansion through partnerships with sports clubs and leagues around the world, notably across soccer, MMA, and basketball.
“HEED has developed a unique platform that is changing the way fans watch and interact with sports,” said SoftBank CFO Alok Sama, in a statement. “HEED is taking a traditionally static experience and providing fans with deeper insights into the physical and emotional aspects.”
In August 2017, HEED announced partnerships with the UFC, EuroLeague basketball, Professional Bull Riders, and a number of soccer clubs. With the EuroLeague, HEED deployed IoT sensors in all 16 arenas of the premier European competition, capturing data on audience, players, and coaches. With Pro Bull Riders, it outfitted both the bull and rider with sensors that measured spin, direction changes, kicks, and rider control, upgrading the league to a more objective, metrics-based scoring system.
“Technology has evolved tremendously in interpreting the physical world,” said HEED co-founder and AGT International owner Mati Kochavi in the announcement. “HEED is harnessing this to create a new sports fan experience.”
SportTechie Takeaway
Artificial intelligence is being deployed across the sports technology world to better identify highlights, while sensors are being used to accumulate as much data as possible about events and athletes. HEED is taking a unique approach in that it is attempting to make inferences about the emotional aspects of sports. Teams and leagues are hunting for ways to engage fans. HEED is attempting to solve that issue by enabling fans to feel more connected to the highs, lows, and general excitement felt by the athletes and coaches during athletic competition.


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