Football helmet technology company VICIS has completed its $28.5M Series B round of funding, which includes investment from Green Bay Packers quarterback Aaron Rodgers. The company also announced the commercial availability of Zero1 Youth, its first helmet designed for youth football players.
The youth helmet maintains the same soft outer shell and protective layers engineered for VICIS’ adult helmet model, but the youth model is lighter and more compact to further protect youth football players from sustaining concussions through impact. Rodgers joins fellow NFL QBs Alex Smith and Russell Wilson as investors in VICIS. Both Smith and Wilson wear the Vicis helmet on the field. Rodgers’ investment comes via venture capital firm Rx3 Ventures.
“We invested in VICIS because its commitment to player safety – specifically at the youth level – is one we wanted to support,” said Rodgers in a press release. “We look forward to working with VICIS as they continue to develop outstanding technologies for players at all levels.”
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While VICIS retails its Zero1 adult helmet for $950, the youth helmet will cost $495, according to TechCrunch. The helmet weighs just less than four pounds and offers the widest field of view of any kids’ helmet currently available. VICIS has now received $84 million in total investments since the Seattle-based company was founded in 2013.
Separate studies conducted by the NFL/NFLPA and Virginia Tech Helmet Lab both named VICIS Zero1 as the safest football helmet available. VICIS’ new helmet may be just as effective when worn by youth football players. But the helmet’s lofty $495 price tag may make the purchasing decision more difficult for the average American family or youth-level team.