The Relish Launches Video Broadcasting App to Empower Underrepresented Fans

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The Relish Launches Video Broadcasting App to Empower Underrepresented Fans

Ariana Grande – God is a Woman (Ariana Grande At The BBC)
Wednesday October 31, 2018

In an exclusive performance Ariana Grande is accompanied by an all-female orchestra for Ariana Grande At The BBC – a special programme for BBC One, hosted by Davina McCall – Watch on BBC One from 2000 on Thursday November 1st 2018. More from Ariana Grande at the BBC:

The post Ariana Grande – God is a Woman (Ariana Grande At The BBC) appeared first on W88.

The Relish, a sports media company founded and led by women and targeted at underrepresented fans, launched a new video-based app on Thursday that enables users to add color commentary on sports-related topics.
Since its founding less than two years ago, The Relish has served as a media company with a heavy focus on video that has produced content relevant to female fans. That content has mostly lived on third-party social media sites, notably Facebook, and in a semi-weekly newsletter emailed to users.
(Courtesy of The Relish)
The launch of this app (currently only available on iOS) represents the next stage of its strategy to build an ecosystem for underrepresented fans with its own products.
The hope is that this will help the company to wean itself off social media as a primary publishing platform, enabling it to more easily monetize its newsletter subscribers and the 35,000-plus people who currently follow its Facebook page.
“We no longer think of third party platforms as our primary product, we think of them as supplementary,” said The Relish co-founder and CEO Ashley Wellington-Fahey.
This is something that has always been a part of the plan, she said. The long-term goal is to create a comfortable space where underrepresented fans, those who might have felt their voices have been suppressed on more male-centric sports sites, can express themselves about the sports topics they love and find most interesting.
“Our goal here is to democratize and reimagine the sports broadcast landscape and in doing so prioritize women and the voices you don’t typically hear from in sports,” said Wellington-Fahey. “They’ve always been there, but they’ve oftentimes been overlooked and underrepresented.”

Soi kèo Monaco – Club Brugge, 00h55 ngày 7/11
Monday November 05, 2018

Soi kèo Monaco – Club Brugge Với lợi thế sân nhà đây sẽ là cơ hội ngon ăn để Monaco cứu vãn tình hình để giành 3 điểm và nuôi hi vọng mong manh bước tiếp vào vòng kế. Biến động gần đây: Xuất sắc đại diện cho bóng đá Bỉ góp mặt tại giải … "Soi kèo Monaco – Club Brugge, 00h55 ngày 7/11"

Soi kèo Monaco – Club Brugge, 00h55 ngày 7/11 đăng tải trên Keo nha cai.

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“Ramsey và Fabregas sẽ tái hợp cùng Wenger”
Monday November 05, 2018

Theo tạp chí France Football, Arsene Wenger đang đàm phán với AC Milan và gần như chiến lược gia người Pháp sẽ dẫn dắt Rossoneri trong thời gian tới. Và điều này đang tạo ra những bàn tán mạnh mẽ trên mạng xã hội Twitter về các thương vụ chuyển nhượng vào tháng Giêng. Aaron … "“Ramsey và Fabregas sẽ tái hợp cùng Wenger”"

“Ramsey và Fabregas sẽ tái hợp cùng Wenger” đăng tải trên Keo nha cai.

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Góc M.U: Vì sao Lukaku ‘tịt ngòi’?
Thursday October 25, 2018

Người ta hay nói về sự thất thường của Paul Pogba – ngôi sao giúp Pháp vô địch World Cup 2018 nhưng lại tầm thường hơn hẳn trong màu áo M.U. Phải chăng, Romelu Lukaku cũng là trường hợp như thế, khi anh thường xuyên ghi bàn cho đội tuyển Bỉ nhưng lại “tịt ngòi”

The app is similar to Sportscastr and Twitch in that it attempts to level the broadcasting world for sports fans. But it differs in the sense that, as of now, Relish users don’t comment on live-streamed events as they do on those platforms.
While Sportscastr and Twitch allow fans to comment on a host of live events that are streamed through their services, spanning live NFL games to MMA matches on Sportscastr and esports to Thursday Night Football on Twitch, The Relish sets the sports topics relevant to its user base, then allows fans to chime in via video with their own opinions.
The Relish CEO Ashley Wellington-Fahey. (Courtesy of The Relish)
The Relish might one day set its sights on live-event commentary, but that’s not a priority right now. Wellington-Fahey said the company believes the kinds of topics its fans are interested in remain relevant beyond just the two-to-three hours of a game.
“We think live serves a purpose in sports but we don’t believe that today’s fans necessarily need the live commentary,” she said. “It has to be real-time enough that it feels pertinent to what’s going on right now.”
In the app, fans can create profiles and add video commentary to the topics that The Relish team opens up for discussion. Broadcasters can use the app to edit their videos with basic tools, and can acquire followers who might be interested in what they have to say. The whole experience looks like a mash-up between a sports site and Snapchat.
“We’re starting from a position of letting fans be seen and heard in an environment that’s much safer for these audiences, which are so often the victim of trolling and negative experiences in other sports media spaces,” said Wellington-Fahey. “Let’s empower that fan to be able to turn the camera on themselves and give their own take on what’s happening.”


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