FC Barcelona, Viber Create Augmented Reality Fan Experience

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FC Barcelona, Viber Create Augmented Reality Fan Experience

PlaySight Enters Into Official Partnership With Belgian Pro Basketball League
Wednesday November 07, 2018

PlaySight Interactive, a cloud-based video and analytics platform used by professional teams for training, will bring video assistant referees and broadcast services to Europe in a new multi-year deal with the Belgian Pro Basketball League.  The deal will make PlaySight the official broadcast, live streaming, and performance technology partner of Brussels-based EuroMillions Basketball League, operated

The post PlaySight Enters Into Official Partnership With Belgian Pro Basketball League appeared first on W88.

FC Barcelona fans can now experience what players go through as they walk through the Nou Camp’s tunnel to the field, or what being grilled by the assembled members of the media during a press conference feel like. Through the Spanish soccer club’s latest digital partnership with the Viber messaging app, fans can now create videos of themselves as if they were the latest signing for the storied team.
Rakuten-owned Viber will integrate AR filters built by Vivoom into the mobile app’s FC Barcelona chatbot with help from soccer media provider Dugout. As part of the deal, Dugout will also use its platform to offer fans behind the scenes content at Camp Nou.

Chùm ảnh: Thầy trò HLV Park Hang-seo miệt mài “luyện công” trước trận ra quân
Monday November 05, 2018

 Chỉ chưa đầy 5 tiếng sau khi có mặt tại Viêng Chăn, ĐT Việt Nam đã có buổi tập đầu tiên trên đất Lào.    Vì chuyến bay không quá dài nên nhìn chung các cầu thủ vẫn có được tình trạng sức khỏe tốt nhất.  Sau đó, HLV Park Hang-seo đã cho các học … "Chùm ảnh: Thầy trò HLV Park Hang-seo miệt mài “luyện công” trước trận ra quân"

Chùm ảnh: Thầy trò HLV Park Hang-seo miệt mài “luyện công” trước trận ra quân đăng tải trên Keo nha cai.

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Ruben Neves: Đây, điều đặc biệt của “Người đặc biệt”
Tuesday November 06, 2018

Phát hiện mới của Championship, cầu thủ xuất sắc nhất mùa, người giúp Wolves trở lại Premier League. Đó là những cụm từ dùng để nói về Ruben Neves, người dù hiện tại có thể khá vô danh, thế nhưng chẳng chóng thì chày sẽ nổi như cồn nếu có thể gia nhập một trong những ông … "Ruben Neves: Đây, điều đặc biệt của “Người đặc biệt”"

Ruben Neves: Đây, điều đặc biệt của “Người đặc biệt” đăng tải trên Keo nha cai.

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Soi kèo La Liga: Tài xỉu Barca vs Real, 22h15 ngày 28/10
Saturday October 27, 2018

Soi kèo La Liga: Tài xỉu Barca vs Real, 22h15 ngày 28/10 5 (100%) 1 vote Tin soi kèo bóng đá từ nhà cái cá cược uy tín 188BET –  Chưa bao giờ trận El Clasico của La Liga lại thu hút ít sự chú ý đến như vậy. Theo chuyên gia soi kèo tài

“Brands today are constantly seeking new ways of strengthening the relationship and engagement among their fans,” said Djamel Agaoua, CEO of Viber, in a press release. “This partnership is a perfect example of how brands can leverage technology to deepen their interactions with their audiences. With this powerful combination, we can deliver inspiring user experiences for businesses around the globe.”
Additional features in the Viber app will include allowing fans to sign a mock contract, receiving a welcome from Barcelona’s manager and players, and participating in a skills challenge. Viber has been Barcelona’s official communication channel since 2017, while Vivoom has previously worked with the Boston Celtics and Los Angeles Clippers to create similar fan-video experiences. The Dugout digital platform is part-owned by FC Barcelona.
“This ground-breaking partnership will allow FC Barcelona’s fans across the world unprecedented access to the club,” said Dugout president Matthew Baxter in the press release. “It will allow them to experience what it feels like to be the club’s next big signing and we are delighted to have devised the strategy behind this partnership and to have created some exclusive and unique content.”
SportTechie Takeaway
FC Barcelona is continuing to innovate ways to boost fan engagement. Considering the club broke the world-record for the most social media engagement by a sports team during January 2018, according to a Blinkfire Analytics study, that effort seems to be working. MLS club Los Angeles FC also recently added augmented-reality features to its mobile app, giving fans previously unseen vantages of its home stadium. However, the LAFC app focuses more on showing off the venue than fan engagement, whereas Barça instead is giving supporters a unique experience that only a small number of players ever get to experience in real life.


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