FC Barcelona, Viber Create Augmented Reality Fan Experience
3 mobile game Square Enix will cease to work in Belgium because of lootboxes
Friday November 09, 2018
Publishers react differently to the decision of the Belgian gambling Commission about the prosecution of companies that sell containers with digital bonuses, according to the law against gambling. But Square Enix could be the first major publisher who fully withdraw its games from the market of Belgium. Reportedly, Square Enix in the coming months will
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FC Barcelona fans can now experience what players go through as they walk through the Nou Camp’s tunnel to the field, or what being grilled by the assembled members of the media during a press conference feel like. Through the Spanish soccer club’s latest digital partnership with the Viber messaging app, fans can now create videos of themselves as if they were the latest signing for the storied team.
Rakuten-owned Viber will integrate AR filters built by Vivoom into the mobile app’s FC Barcelona chatbot with help from soccer media provider Dugout. As part of the deal, Dugout will also use its platform to offer fans behind the scenes content at Camp Nou.
Orlando’s Largest Campus Esports Arena Due to Open in May
Monday April 22, 2019
Orlando-based Full Sail University is set to open the largest esports arena on a U.S. college campus in May. “The Fortress” will seek to host a variety of professional and collegiate-level events. The $6 million, 11,200 square-foot facility will support professional and collegiate events and tournaments. It will be able to host 100 esports athletes
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In an interview with GameIndustry ex-BioWare game designer James Olen confessed that back in the gaming industry earlier than planned. He headed a new Studio in the part of Wizards of the Coast, which owns the franchise Dungeons & Dragons and Magic: The Gathering. James didn’t even have to move — Wizards of the Coast
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CASE STUDY: How KanelBullar Made His First €60k With BPC
Friday November 09, 2018
Before Jonas aka KanelBullar, joined the BPC family he was a poster child for the classic mid-stakes Grinder with a capital G. Like so many players, he worked on his game when he first started, hammering his way up the stakes playing mostly no-limit hold’em at the six-max tables. And just like the many, he
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“Brands today are constantly seeking new ways of strengthening the relationship and engagement among their fans,” said Djamel Agaoua, CEO of Viber, in a press release. “This partnership is a perfect example of how brands can leverage technology to deepen their interactions with their audiences. With this powerful combination, we can deliver inspiring user experiences for businesses around the globe.”
Additional features in the Viber app will include allowing fans to sign a mock contract, receiving a welcome from Barcelona’s manager and players, and participating in a skills challenge. Viber has been Barcelona’s official communication channel since 2017, while Vivoom has previously worked with the Boston Celtics and Los Angeles Clippers to create similar fan-video experiences. The Dugout digital platform is part-owned by FC Barcelona.
“This ground-breaking partnership will allow FC Barcelona’s fans across the world unprecedented access to the club,” said Dugout president Matthew Baxter in the press release. “It will allow them to experience what it feels like to be the club’s next big signing and we are delighted to have devised the strategy behind this partnership and to have created some exclusive and unique content.”
FC Barcelona is continuing to innovate ways to boost fan engagement. Considering the club broke the world-record for the most social media engagement by a sports team during January 2018, according to a Blinkfire Analytics study, that effort seems to be working. MLS club Los Angeles FC also recently added augmented-reality features to its mobile app, giving fans previously unseen vantages of its home stadium. However, the LAFC app focuses more on showing off the venue than fan engagement, whereas Barça instead is giving supporters a unique experience that only a small number of players ever get to experience in real life.