Deltatre Acquires UX Streaming Specialist Massive Interactive for $127 Million

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Deltatre Acquires UX Streaming Specialist Massive Interactive for $127 Million

NBA League Pass Sees Major Growth in International Markets
Wednesday April 24, 2019

NBA Rookie of the Year candidate Luka Dončić’s play and center Nikola Jokić’s All-Star season helped drive international League Pass subscriptions up by 21 percent for the 2018-19 season. League Pass data that the NBA shared with SportTechie showed how the teams and home countries of the Mavericks’ Dončić and the Nuggets’ Jokić showed the

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Sports media technology company Deltatre has acquired London-based firm Massive Interactive, which sells software tools to develop and manage over-the-top streaming user interfaces. The purpose of the deal is to expand Deltatre’s sports and entertainment streaming presence on a global scale, specifically within the Asia-Pacific region.  
The deal is worth up to $127 million and the two sides have targeted a closing date of Nov. 20, according to Variety. The companies reportedly see this deal as an opportunity to combine Deltatre’s existing back-end streaming video capabilities with Massive’s expertise in providing front-end user experiences. Massive will operate as a division of Deltatre, which will have 18 offices worldwide and nearly 1,000 full-time staff after the deal is finalized.

Villanova, MLB Team Eye Virtual Reality Training for Batters and Catchers
Thursday November 08, 2018

Imagine you’re at home plate, your bat lifted behind your shoulder. You eye the pitcher as he sets up, carefully paying attention to not just the sights that play into the timing of your swing, but the sounds, too. Researchers at Villanova believe those audiovisual cues will set apart the next generation of players. And this

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USGA’s GPS Service Helped Reduce Golf Course Water Costs by 30 Percent
Tuesday April 23, 2019

The United States Golf Association created a GPS service in the summer of 2014 to help courses track golfer movements in order to improve pace of play. Knowing how long rounds actually took and what holes were bottlenecks helped inform a better assignment of tee times. At the 2018 PGA Merchandise Show, golf course architect

The post USGA’s GPS Service Helped Reduce Golf Course Water Costs by 30 Percent appeared first on W88.

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Self discipline kills tilt
Tuesday April 02, 2019

Shark Academy is a monthly-membership plan for ambitious grinders. It includes access to premium courses, strategy libraries and up to 50 live poker webinars sessions per month. Check it out The post Self discipline kills tilt appeared first on Best Poker Coaching.

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“This shift to OTT is accelerating throughout the world, and the ability to customize individual viewing experiences and create genuine consumer engagement is vital to the movement,” said Giampiero Rinaudo, Deltatre’s co-founder and CEO, in a press release. “Massive’s next-generation user interface and audience engagement software are proven to drive [average revenue per user].”
Massive’s UX management console, AXIS, already supports streaming service interfaces for the BBC Worldwide, Bell Media, and Sony Pictures Television. Deltatre’s OTT platform called Amplify is currently used by the ATP’s Tennis TV, NFL Game Pass Europe, Juventus Pass, and several other services. In addition to OTT streaming infrastructure, Deltatre provides clients with a content management system, virtual broadcast studios, graphics, and real-time data distribution.
“The integration of our targeted UX platform, Massive AXIS, with Deltatre’s robust product portfolio will combine to offer our customers a highly scalable, quick-to-market solution that drives engagement and increase the profitability of over-the-top video services,” said Massive CEO Ron Downey in the press release. “By coming together, we are creating a business that will undoubtedly be the leading B2B vendor for live and OTT video platforms globally.”
SportTechie Takeaway
Bruin Sports Capital purchased majority ownership of Deltatre in 2016. Bruin was founded by George Pyne, who formerly held positions as the COO of NASCAR and president of IMG Sports & Entertainment. “[This deal] is transformative for us,” Pyne said according to Variety. “The future, to me, is the customization of content and the consumer experience.”


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